Dakota Johnson and Alexander Skarsgård embody two complementary energies, the partners in crime, at the heart of this new Valentino Beauty chapter. Already a fashion ambassador for Maison Valentino, Dakota Johnson brings a presence that is both instinctive and gracefully irreverent and an authenticity that resonates deeply with the brand’s mission of empowering individuality.

“To me, intimacy is about honesty and connection. I’m drawn to Valentino Beauty’s ability to celebrate individuality while creating something that feels both sensual and deeply human,” expressed Dakota Johnson.

Alexander Skarsgård, Golden Globe winner, carries a free-spirited charm and enigmatic magnetism that mirrors the brand’s warmth and its celebration of authentic self-expression. “I couldn’t be happier to join Valentino Beauty for this new chapter. There’s something so compelling about the way the brand celebrates individuality, emotion and connection,” shared Alexander Skarsgård.

Together, the two personalities represent a contemporary vision of allure—confident, playful and unapologetically expressive—and embody the unique tensions of contemporary intimacy: two magnetic personalities drawn together not by convention, but by instinct. Their dynamic reflects the spirit of the new fragrance narrative: intimate yet powerful, sensual yet free.

Valentino Beauty’s Global President, Claudia Marcocci, said “We are pleased to welcome Dakota Johnson and Alexander Skarsgård to the Valentino Beauty family. Their unique personalities and magnetic presence perfectly embody the emotional intensity at the heart of this new era.”

The campaign marks the beginning of a daring new chapter for Valentino Beauty, one that celebrates emotional intensity, individuality and the courage to feel deeply.

The post Valentino Beauty Taps Dakota Johnson and Alexander Skarsgård as Faces of a New Fragrance Era appeared first on Top 10 Lifestyles.

Earlier this year, Hamidi introduced the collection through a landmark collaboration with designer Betul Saday, where fragrance and fashion came together in a sensory celebration of contemporary femininity. At Tones of Beauty, the focus shifts to the fragrances themselves, highlighting the craftsmanship, innovation and emotional connection that define Alya and Maysara.

Designed as alcohol free Eau de Parfums, both fragrances reflect a growing demand for luxury that balances sophistication with comfort. Their skin-friendly formulations offer a refined fragrance experience suited to warmer climates while maintaining the depth and character expected of fine perfumery.

Alya expresses luminous elegance through notes of bergamot, mandarin and white peach, settling into a warm trail of musk, amber and vanilla.

Maysara offers a richer interpretation with litchi and pink pepper opening into rose and peony, before revealing a lasting base of praline, sandalwood and incense.

Together, the fragrances create a complementary fragrance wardrobe, offering distinct expressions of modern femininity that adapt effortlessly to different moods and occasions.

“Paris Modest Fashion Week marked an important milestone for Alya and Maysara and demonstrated the connection between fragrance, fashion and identity,” said Evarist Rego, Business Head of Hamidi. “At Tones of Beauty, we are building on that momentum by placing the spotlight on the fragrances themselves. Alya and Maysara reflect our vision of contemporary luxury, where authenticity, comfort and emotional connection are just as important as the scent profile.”

Presented through an immersive sensory experience, the showcase invites visitors to engage with fragrance beyond the bottle and discover how scent can become part of a personal narrative.

As the beauty industry continues to embrace experiential luxury, Hamidi reinforces its commitment to creating fragrances that resonate beyond the first impression, leaving a lasting presence on both skin and memory.

The post Alya and Maysara Fragrances from Hamidi Continue Their Journey to Tones of Beauty appeared first on Top 10 Lifestyles.

“Cloud and Cloud Pink are two fragrances that will always be so close to my heart and ones that the fans continue to show overwhelming love to, even after all this time,” said Ariana Grande. “Developing a new fragrance for this franchise was years in the making because I knew it had to be absolutely perfect in order to live within this collection and really stand on its own. I wanted this fragrance to feel comforting and uplifting at the same time, like wrapping yourself in the warmth and light of a vanilla-kissed daydream.” 

The Cloud franchise made its debut in 2018 with the launch of the original Cloud fragrance, becoming an instant cult-classic and winning 2019 Fragrance of the Year at the Fragrance Foundation Awards. In 2023, Ariana Grande expanded the franchise with the launch of Cloud Pink, making this her #1 selling fragrance collection with a devoted global fanbase. 

“Few fragrance collections today have the kind of global resonance and sustained momentum that the Cloud franchise continues to deliver,” said Noreen Dodge, Chief Marketing Officer and Chief Commercial Officer of LUXE Brands. “The continued growth and loyalty we’ve seen across markets is a testament to the strength of Ariana Grande fragrance franchise and Ari’s unique connection with her audience. The launch of Cloud Aurora expands this universe in a way that feels both new but still unmistakably Cloud.” 

“Our partnership with Ariana Grande has been formed over a decade of collaboration, award winning fragrances and groundbreaking growth globally,” said Tony Bajaj, President and Chief Executive Officer of LUXE Brands. “When we set our goals together it was Ariana Grande with her mom Joan that shared their aspiration to have a brand and franchise that stood the test of time like Elizabeth Taylor White Diamonds. Together we have surpassed this goal, and we look forward to the success of Ariana’s newest fragrance, CLOUD Aurora.” 

Created by Firmenich’s Clement Gavarry, the same perfumer behind the iconic Cloud and Cloud Pink fragrances, Cloud Aurora is a radiant blend of spun sugar, fluffy musk and juicy blackcurrant that swirls into vanilla-dipped petals and cozy woods. Finishing with a hint of vanilla smoke and golden amber for a lasting impression that is impossible to forget. 

The Design

The iconic Cloud bottle gets a dreamy new look —reimagined in a radiant pearlescent finish that catches the light like a soft shimmer in the sky. Cloud Aurora captures a moment of wonder, light and endless possibilities in the next era of the Cloud legacy.

The post Ariana Grande In Partnership with Luxe Brands Launches Cloud Aurora appeared first on Top 10 Lifestyles.

L’Oréal Paris announced a collaboration with the highly anticipated series “Elle”, the official prequel to the beloved Legally Blonde franchise. L’Oréal Paris will be woven into the fabric of the series itself alongside a sweeping multi-touchpoint campaign that extends beyond the screen and into the hands of consumers nationwide.

Set in 1995, “Elle” follows Elle Woods before she became the fish-out-of-water sensation at Harvard Law. Season One introduces audiences to a younger Elle navigating the tumultuous waters of high school — tricky friendships, forbidden romance and questionable fashion choices — while growing into the confident, unstoppable Elle Woods the world knows and loves today. For L’Oréal Paris, the collaboration is a natural fit: a story about a young woman discovering her self-worth, told through a decade when the brand’s products were already empowering women to claim theirs.

The collaboration marks one of L’Oréal Paris’ most impactful entertainment collaborations to date. As a nod to the brand’s authentic on-shelf presence during the ‘Elle’ era, iconic products that reigned supreme in 1995, such as Voluminous Mascara, Colour Riche Lipstick and True Match Foundation, are integrated into the series, appearing in moments that reflect beauty culture of the 90’s and Elle’s own self-expression. Those same products are still beloved in the present day and will be spotlighted in dedicated advertising spots designed to bring Elle’s World directly to consumers across social platforms.

The co-marketing campaign created by Maximum Effort reimagines the popular ‘Get Ready With Me’ (GRWM) format through the lens of young Elle Woods, portrayed by Lexi Minetree, as the original creator of GRWM videos. Through era-appropriate video diaries, she takes the audience through everyday high school moments, revealing the beauty rituals and confidence that help define the iconic character. Beyond the screen, L’Oréal Paris is building a full 360-degree campaign ecosystem that spans social, consumer pop-ups and large-scale eventing. The brand will have a key presence at the show’s global Premiere, marking the collaboration’s marquee cultural moment, along with participation in “Elle World”, an immersive consumer experience that will transport fans directly into the universe of the series.

“L’Oréal Paris has always been in the lives of women as they navigate their most important, barrier-breaking days,” says Laura Branik, President of L’Oréal Paris USA. “There is a natural, undeniable synergy with this collaboration. Long before she conquered Harvard, young Elle Woods possessed that fierce, tenacious ‘worth it’ spirit—a flat-out refusal to let others define her boundaries. By weaving our iconic heritage products directly into her origin story, we are celebrating a character who uses beauty as a tool of self-expression to shatter glass ceilings. This is more than a cultural moment; it is a tribute to the power of defining your own worth and a celebration of that unapologetic ‘Worth It’ spirit.”

For L’Oréal Paris, “Elle” represents more than just an entertainment collaboration. It’s an opportunity to meet a new generation of consumers inside a story that mirrors the brand’s own core belief that every woman is worth it and she does not need anyone’s permission to prove it.

The post L’oréal Paris Teams Up With “Elle” appeared first on Top 10 Lifestyles.

Dove Cameron embodies the essence of modern femininity—bold, emotional and unapologetic. Having evolved from a Disney star into a formidable cultural force, her magnetic presence has captivated a global audience. Following her appearances on the 2025 Radical Optimism tour with Dua Lipa, Dove is currently preparing for her own highly anticipated worldwide tour in summer 2026. A trusted voice among Gen Z with over 74 million followers, she represents a generation that prizes emotional honesty and fearless self-expression.

Today, Diesel Fragrance is thrilled to have her embody Only Desire: a declaration that a woman’s wants and needs are rights to be claimed. Dove’s journey with the brand comes to life through a surreal campaign film directed by Amber Grace Johnson and shot by Harley Weir, depicting a confident protagonist moving through a world of sculptural orchids toward the “throne of desire.”
This launch marks a new Diesel era, captured in the manifesto: “My Desire. My Power.” It celebrates feminine desire not as an impulse to be suppressed, but as a transformative, definitive energy for the contemporary woman.

The post DIESEL Fragrances Unveils Dove Cameron as the Global Ambassador for ONLY DESIRE appeared first on Top 10 Lifestyles.

Originally a 12th-century Templar Commandery overlooking the Mediterranean, the estate is steeped in history and timeless allure. Today, the Vence countryside is often likened to an “Azurean Olympus”, a land elevated by nature’s grace, where morning dew and spring waters have long nurtured luxuriant vegetation and sustained an ancestral tradition: the delicate art of cultivating flowers for perfumery.

A Rare Rose with a Captivating Scent

This rare, unspoiled natural setting serves as a backdrop for a flower with the scent of freshly picked fruit: the Rose Tango. The floral emblem of the Vence region, this rose, which is as much to be savoured as it is to be smelled, lies at the heart of the signature scent of a historic luxury hotel, the Château Saint-Martin & Spa.

Château Saint-Martin & Spa X Maison Godet

Château Saint-Martin & Spa, part of the Oetker Hotels collection, has chosen Maison Godet to create its signature fragrance. Two prestigious luxury brands, each with its own expertise, come together around a shared geographical and artistic heritage.

From the heights of its preserved gardens, the landscape and the light captivated the great masters of modern painting, such as Marc Chagall and Henri Matisse. Under their gaze, the place took on a French elegance, becoming an irresistible retreat. In the middle of the last century, Maison Godet delicately perfumed the muses of the masters. The property, meanwhile, has been reborn as an exceptional hotel within the former Commanderie.

The fragrance created by the talented perfumer Sonia Godet draws its inspiration from the gardens. In the invigorating top notes, grapefruit, bergamot, and lemon leaf highlight the vitality of the flora, the strength of the building and the quest of rejuvenation inspired by the Spa by La Prairie. One must then wander quietly through the paths of L’Eau du Château to fully enter its poetic and sensual world. It is a quiet poetry of open landscapes overlooking the Mediterranean, of intimate alcoves adorned with peonies and intoxicating jasmine. At its heart, like a hidden treasure, blooms the radiant freshness of a soft, powdery orange rose, exalted by the morning dew.

The post Château Saint-Martin & Spa Unveils L’Eau du Château by Maison Godet appeared first on Top 10 Lifestyles.

Wonderbloom Bliss builds on the delicate yet strong spirit of its predecessors, Wonderbloom and Wonderbloom Haze, extending the signature family into a joyful new expression. Anchored by radiant freesia – a luminous thread that runs throughout the collection – Wonderbloom Bliss celebrates the brand’s hallmark blend of bright florals, succulent fruits, and warm, sensual woods – a modern expression of femininity that feels radiant, confident and uniquely personal.

“Continuing my journey with Vince Camuto through Wonderbloom Bliss is such a delight and this next chapter feels warmer and more grounded, while still full of light,” said Phillippe. “Wearing it has helped me tap into an inner confidence, and I can’t wait for others to feel that same sense of becoming when they spritz it.” With the launch of Wonderbloom Bliss, a new magical campaign comes to life.

Welcome to the enchanting world of Wonderbloom – a surreal floral dreamscape where oversized blooms and radiant colour transform nature into something extraordinary. Emotions are amplified through bold, mysterious and deeply charming beauty. Step into a garden of exuberance and vibrant energy, where a luminous stroll awakens the senses and transforms everyday moments into something magical.

Inspired by the dreamy yet confident spirit of the campaign, Wonderbloom Bliss opens with a radiant blend of juicy lychee, water jasmine and orange blossom water, delivering an immediate burst of freshness and lighthearted joy.

At its heart, creamy orchid unfolds into a bouquet of soft jasmine petals and freesia, creating a luminous floral harmony. The fragrance settles into a sensual amber base of sandalwood and musks that leaves a glowing, skin-like warmth.

Effortlessly radiant and emotionally uplifting, Wonderbloom Bliss captures the feeling of stepping into your most confident self.

It is the must-have fragrance of the season – a luminous, joyful scent perfect for layering or wearing on its own to feel radiant all day.

The result is a modern amber floral that feels both captivating and serene – vibrant, uplifting and designed to leave a soft, radiant aura on the skin.

“With Wonderbloom Bliss, I wanted to compose a fragrance that matched a woman’s confident energy, where rich warmth supports passionate florals,” said Clement Gavarry, Principal Perfumer, creator behind the scent. “It’s untamed beauty with refined depth – the kind of scent that amplifies your natural aura.”

“Wonderbloom Bliss represents a natural next chapter for both the collection and our partnership with Ava,” said Lori Singer, President of Parlux. “She brings a genuine sense of authenticity and perspective that aligns seamlessly with the spirit of Wonderbloom, expressing a modern femininity that feels both relevant and enduring.”

Wonderbloom Bliss is housed in the collection’s signature bottle, now adorned with a soft pink sculpted petal cap. Each petal forms a radiant bloom that reflects the fragrance’s gentle warmth, optimism and natural beauty.

Fragrance Notes:

Top: Lychee, Water Jasmine, Orange Blossom Water

Heart: Orchid, Jasmine Petals, Freesia

Base: Sandalwood, Amber, Musks

The post Vince Camuto Introduces Wonderbloom Bliss Eau De Parfum appeared first on Top 10 Lifestyles.

In a world that rarely slows down, a shower remains one of the few uninterrupted pauses in the day, a moment that belongs entirely to the self. With the return of its iconic Amande Sublime collection, L’Occitane en Provence reimagines this everyday routine as a mindful ritual, where sensorial pleasure meets responsible beauty.

At the heart of the collection is Almond, a precious ingredient deeply tied to Provence and to L’Occitane’s longstanding commitment to biodiversity, responsible sourcing, and circular beauty.

From Provence to the Shower: The Almond Story of Renewal

Once abundant across Provence, Almond trees nearly disappeared from the landscape in the mid‑20th century due to changing agricultural priorities and climate challenges. Since 2000, L’Occitane has worked closely with local farmers to help revive this fragile crop, supporting the replanting of more than 500,000 Almond trees in southern France and contributing to the regeneration of local ecosystems.

Sourced from Provence, L’Occitane’s Almonds are cultivated using agroecological practices that prioritise soil health, biodiversity and long‑term resilience. By working directly with producers, including multi‑generation Almond growers at the Valensole plateau – Jean-Pierre Jaubert, the Maison ensures both the quality of its ingredients and the preservation of Provençal heritage.

A Circular Approach to Ingredients — Nothing Wasted

L’Occitane’s philosophy extends beyond sourcing to using every part of the Almond:

• Almond Oil gently cleanses and nourishes the skin
• Almond Milk helps hydrate and improve skin suppleness
• Finely Crushed Almond Shells are repurposed for gentle exfoliation

This holistic use of the ingredient reflects a circular mindset – maximising benefits while minimising waste and reinforces L’Occitane’s commitment to responsible production.

The Icon Reimagined: Amande Sublime Softening Shower Oil

A global bestseller, the Amande Sublime Softening Shower Oil transforms from a silky oil into a delicate milky lather on contact with water, cleansing gently while enveloping the skin in the comforting scent of fresh Almonds.

Formulated with 40% natural-origin oils, including Almond and grapeseed oils, the shower oil leaves skin feeling soft and supple after every use. The formula contains 99% biodegradable ingredients and is available in a refill format that helps reduce packaging weight by up to 81% compared to standard bottles, offering a more conscious way to enjoy everyday indulgence.

Beyond the Shower: A Complete Almond Body Ritual Reimagined

The ritual continues with targeted body care products designed to support skin comfort and elasticity:

• Amande Sublime Supple Skin Oil, formulated with 50% Almond oil, helps improve skin elasticity and reduce the appearance of stretch marks by up to 44%, leaving skin firmer and more refined after regular use
• Amande Sublime Smoothing Milk Concentrate delivers lasting hydration, helping to nourish and soften the skin while improving overall texture and comfort

Both products are also available in refill formats, encouraging long‑term use with reduced environmental impact.

Design Inspired by Nature

Accompanying the collection is a refreshed packaging design inspired by the delicate curve of an inverted Almond, reflecting softness, fluidity and sensoriality. The signature black cap pays homage to L’Occitane’s iconic apothecary heritage and is engraved with the Maison’s monogram, a subtle link between tradition and modern refinement.

A Certified Commitment to Conscious Beauty

As part of the L’Occitane Group, a certified B Corporation™ since 2023, the Amande Sublime collection embodies the Maison’s commitment to balancing pleasure with purpose from responsible ingredient sourcing to waste‑reducing packaging and long‑term biodiversity programmes.

Held in Kuala Lumpur, the Everyday Ritual Redefined with L’Occitane Amande Sublime event reimagined a familiar bathroom moment as an immersive sensorial journey, engaging the senses of sight, scent, texture, touch and taste through the comforting world of Almond. Guests were guided through a ritual of cleansing, pausing and nourishing the skin, reflecting on how everyday routines can be transformed into moments of intention.

“Today, self‑care is not about adding more steps, but about finding meaning in moments we already have,” said Ms Elida Wong, General Manager of L’Occitane Southeast Asia & India. “The shower is one of the few daily rituals that allows us to pause. With the Amande Sublime collection, we hope to transform this moment into an experience that feels both sensorial and intentional.”

The post L’Occitane en Provence Announces the Return of Its Iconic Amande Sublime Collection appeared first on Top 10 Lifestyles.

Georgia May

Jagger Georgia May began modelling at a young age, featuring in campaigns for a variety of global beauty and fashion brands. She launched her own skincare brand MAY Botanicals in 2023. She co-owns hair dye brand Bleach London and is the Wellbeing Ambassador for the British Beauty Council.

Lizzy Jagger

Lizzy first appeared on the catwalk in 1998 and has been modelling ever since, representing many designers at fashion weeks and featuring in campaigns for global brands. She is an advocate for women’s rights and worked on the award-winning documentary Equal Means Equal with Kamala Lopez, pushing for Women’s Equality Day to become Women’s Equality Week.

The campaign

Experience the sunlit orchard. Sister scents, one bond and an English pear in every bottle.

English Pear & Freesia: a cult classic

Orchards steeped in golden sunshine, warming the russet curves of luscious pears. The sensuous freshness of the just-ripe fruit wrapped in elegant white freesias, enhanced with rose and rooted in patchouli.

Top: Williams Pear
Heart: Freesia
Base: Patchouli

‘I love it because it’s classic and elegant. I feel I can reach for it every day and wear it anywhere. It’s really timeless’—Georgia May Jagger

English Pear & Sweet Pea: a new classic

Sun-warmed orchards spring to life as tempting green pears fill the branches. The luscious fruits enveloped in softly scented pastel sweet peas, nestled on a base of powdery white musk.

Top: Williams Pear
Heart: Sweet Pea
Base: White Musk

‘I can’t help but smile when I wear English Pear & Sweet Pea. It’s playful, subtle and instantly makes my day better’—Lizzy Jagger

The post Jo Malone London introduces Georgia May and Lizzy Jagger as global brand ambassadors for English Pear appeared first on Top 10 Lifestyles.

Tempting Peach opens the story with a juicy flourish as mellow peach, ripe mango, and mandarin intertwine in a Chypre Fruity blend that flirts with the senses. Carefree yet calculated, she is a fragrance who knows precisely the effect she has.

Rebel Vanilla declares herself with confidence. A sultry Ambery Floral composition, she blooms with velvety rose, gardenia and jasmine before surrendering to the addictive pull of gourmand vanilla. Ever the nonconformist, she dances at the edge of propriety.

Graceful Hydrangea is a Floral Woody reverie. She is an innocent debutante at first glance, until blackcurrant and cedarwood awaken a hidden depth, softened by a decadent praline note. Elegant, composed, yet never without mystery.

Fittingly, the campaign will be narrated by Queen Charlotte (actress Golda Rosheuvel), whose voice lends regal presence to the collection and connects back to this jewel of Netflix, which ranks among the top 10 most popular English-language television series of all time.

Beyond the touches of Regency flair, the packaging is a love letter to refinement. Adorned with a spherical gold cap, the clear glass bottle alludes to apothecary bottles from a bygone time. Damask ornamentation appears on both the label and box that suggest a Bridgerton palette, where the tones correspond to the notes. A noble crest reflects the heritage of high society, while subtle flourishes – a diamond, feathers and a mask – nod to masquerade and mischief.

Available in limited quantities as a 50ml Eau de Parfum and a 10ml pen spray, the collection invites fans and olfactive admirers alike to experience Bridgerton through fragrances that are seductive, surprising and steeped in romance.

“With the Bridgerton fragrance collection, Coty is redefining how storytelling comes to life through scent,” said Coty’s UUCANN President, Amaury de Vallois “As the first launch from COTYLAB, this collection reflects our ambition to fuse cultural relevance, creative innovation and olfactive excellence. We are especially excited to partner with Ulta Beauty as the exclusive US retailer, whose reach and passion for discovery make them the ideal collaborator to introduce this enchanting world of Bridgerton to fragrance lovers nationwide.” Linda Suliafu, Vice President of Merchandising, Ulta Beauty further commented, “Bridgerton is a cultural phenomenon, and we are thrilled to collaborate with Coty to bring this fragrance collection to life for our guests. Across all generations, our guests are highly engaged with the category, embracing scent as a form of self-expression and self-care, and as a meaningful way to connect with others to build a community around what inspires them most. Coty’s expertise in fragrance creation and storytelling shines through this launch, and we’re proud to be the exclusive US retailer offering a limited-edition experience that blends prestige fragrance, romance and pop-culture magic.”

The post COTY Unveils the Bridgerton Fragrance Collection That Will Enchant the Ton appeared first on Top 10 Lifestyles.