Sol de Janeiro, the global beauty brand that transformed the fragrance mist into a cultural phenomenon, continues to make an indelible mark on the fragrance industry with the launch of Intense Perfume Mist, a magnetic and bold new collection inspired by the brand’s own community. As our community’s relationship with fragrance has deepened over the years, the appetite for a deeper, longer lasting fragrance became clear. Capturing the warmth of Rio de Janeiro’s golden hour, the collection was built around a signature solar ambery accord, creating a richer, more intense expression of the brand’s cult-favourite scents, Cheirosa 62, 59 and 91, alongside the new Cheirosa 74 scent, a golden gourmand with notes of ripe pineapple, orange flower and solar ambery accord.

Since introducing its iconic Cheirosa Perfume Mists, Sol de Janeiro has inspired millions around the world to make fragrance an integral part of their daily self-care ritual. Intense Perfume Mist was designed as the perfect counterpart to our existing mists to create an endlessly expressive fragrance wardrobe, with its core mists being fresher & lighter for daytime and the Intense mists their richer companion, for a bolder fragrance trail – and the two can be layered in endless combinations to match the mood and moment.

The Intense Perfume Mist was designed for both immediate impact and lasting scent performance, noticeable from the first spray. With a higher-concentration and rich depth, it leaves you with a bold feeling that lasts, offering the elevated intensity and long-lasting presence of a prestige fragrance and bridges the gap between fragrance mist and fine fragrance. The brand-new scent, Cheirosa 74, is at the heart of the new collection, created to capture the unforgettable energy of Arpoador Beach in Rio de Janeiro, where applause, laughter and celebration fill the air each evening as people gather to honour the final golden glow of the sun.

Today, one Cheirosa Perfume Mist is sold every second worldwide, making Sol de Janeiro a defining force in the explosive growth around prestige body fragrance. With Intense Perfume Mist, the brand shows its ability to continue to evolve for this new generation of fragrance consumers – and its commitment to incorporating consumer listening into its innovation pipeline.

“Our community has always shaped what comes next for Sol de Janeiro and their number one request was clear: they wanted the fragrances they love to last longer,” said Jordan Saxemard, Chief Executive Officer of Sol de Janeiro. “With Intense Perfume Mist, we are delivering up to 10 hours of scent while preserving the joy, ease and unmistakable spirit that made our Cheirosa Perfume Mists iconic. This is more than an extension of an existing collection. It is our answer to how a new generation wants to experience fragrance: expressive, sensorial and able to keep up with every part of their day. Intense Perfume Mist represents the next chapter of prestige body fragrance and the next chapter of our relationship with our community.”

Born in Rio herself, Brazilian multi-hyphenate artist IZA will bring her own vibrant energy, as the face of the global campaign, Your Endless Summer. A singer, songwriter and cultural icon, IZA has a confidence, warmth and authenticity that embodies the bold spirit of Intense. Shot on the iconic shores of Ipanema Beach, the campaign captures the magnetic energy of Rio de Janeiro. “Rio de Janeiro has always been a source of inspiration and energy in my artistry, as a place where I grew up and spent a lot of time,” said IZA. “I’m so honoured to be working with Sol de Janeiro, as a brand inspired by the Brazilian spirit in so many ways, on the launch of Intense Perfume Mist. When I smell these fragrances, the rich notes truly transport me to Arpoador Beach. Fragrance is its own kind of artistry and the self-expression that comes with these new layerable scents – I can’t wait for everyone to experience them.”

The collection includes:

• Cheirosa 62 Intense Perfume Mist – A Sun-Drenched Gourmand, with deliciously complex notes of roasted pistachio, vanilla absolute and a solar ambery accord.
• Cheirosa 59 Intense Perfume Mist – A Euphoric Gourmand marrying notes of white orchid and creamy sandalwood, along with the base solar ambery accord.
• Cheirosa 91 Intense Perfume Mist – A Captivating Floral with notes of Rio Pink Rose, juicy lychee and solar ambery accord.

Introducing Cheirosa 74 Intense Perfume Mist – A Golden Gourmand dripping with notes of ripe pineapple, bright orange flower and the signature solar ambery accord.

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Following its successful collaboration with Candice Swanepoel, Lunesi continues to strengthen its position in the luxury beauty market with one of the industry’s most recognised international fashion personalities.

Founded with the belief that exceptional hair begins with exceptional formulations, Lunesi has quickly earned recognition for its uncompromising approach to product development. Every formula is created using high-performance active ingredients at effective concentrations, combining cutting-edge cosmetic science with a luxurious sensory experience.

Designed for consumers who expect visible results without compromise, Lunesi collection focuses on restoring hair health, preventing damage and delivering lasting shine, strength and softness. Every product reflects the brand’s philosophy that true luxury lies not only in beautiful packaging, but in extraordinary performance.

Known for her effortless elegance and timeless beauty, Elsa Hosk perfectly embodies Lunesi’s vision of modern luxury—where sophistication, confidence and quality come together. Her partnership with the brand represents a natural evolution as Lunesi continues its international expansion.

With a growing global community and a commitment to innovation, Lunesi is redefining what luxury haircare means for a new generation—where science, performance and elevated beauty exist in perfect balance.

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Bobbi Brown Cosmetics is unveiling the next chapter of one of its most beloved icons, the Vitamin Enriched Face Base+, an elevated version of the brand’s globally bestselling moisturiser and primer hybrid. This evolution delivers enhanced skincare benefits while preserving everything consumers love about the original including its signature buttery texture, uplifting grapefruit and geranium scent and effortless ability to create the perfect makeup-ready canvas.

Originally created backstage, Vitamin Enriched Face Base has evolved from an artist secret into a global beauty staple, with one sold every 10 seconds worldwide. Now, after more than five years of development, the iconic formula has been elevated and future-proofed to meet the needs of today’s consumer, and generations to follow, delivering improved hydration, skincare benefits and makeup performance.

“This wasn’t about changing the formula; it was about making it work even harder for your skin,” says Teresa Kitfield, Vice President of Global Product Development for Bobbi Brown Cosmetics. “We asked ourselves, ‘How can we make the best even better?’ The answer was a new SuperVitamin Blend, purposefully chosen to deliver tangible results.”

The new formula is powered by a SuperVitamin Blend featuring five times the vitamins, including Niacinamide (Vitamin B3) to help strengthen the skin barrier, Panthenol (Vitamin B5) to nourish and replenish moisture and Vitamin C to visibly brighten skin over time.

In addition to its enhanced skincare benefits, Vitamin Enriched Face Base+ delivers 24-hour priming performance, an immediate 122% boost in hydration, and a 22% improvement in skin smoothness after four weeks of use.

Consumer testing showed that 96% of users agreed their skin looked brighter, healthier and more plumped with moisture after use. Additionally, 97% said their skin felt primed for makeup, 96% agreed their makeup looked fresh all day and that its wear was improved, and 91% said they didn’t have to worry about cakey-looking makeup when using the product.

As the face of the campaign, Global Brand Ambassador, Sara Foster, embodies the confident, effortless spirit of the Bobbi Brown brand.

“My life is constantly moving, and I need products that are not only beautiful but truly effective,” says Foster. “Vitamin Enriched Face Base+ is my secret to looking fresh and put-together in one simple step. It gives my skin this healthy, hydrated glow that makes me feel confident, whether I’m wearing a full face of makeup or no makeup at all. It’s the perfect start to my day.”

This launch reinforces Bobbi Brown’s longstanding belief that great makeup begins with great skin and continues the brand’s mission of creating effortless, intuitive products designed for modern life.

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Dakota Johnson and Alexander Skarsgård embody two complementary energies, the partners in crime, at the heart of this new Valentino Beauty chapter. Already a fashion ambassador for Maison Valentino, Dakota Johnson brings a presence that is both instinctive and gracefully irreverent and an authenticity that resonates deeply with the brand’s mission of empowering individuality.

“To me, intimacy is about honesty and connection. I’m drawn to Valentino Beauty’s ability to celebrate individuality while creating something that feels both sensual and deeply human,” expressed Dakota Johnson.

Alexander Skarsgård, Golden Globe winner, carries a free-spirited charm and enigmatic magnetism that mirrors the brand’s warmth and its celebration of authentic self-expression. “I couldn’t be happier to join Valentino Beauty for this new chapter. There’s something so compelling about the way the brand celebrates individuality, emotion and connection,” shared Alexander Skarsgård.

Together, the two personalities represent a contemporary vision of allure—confident, playful and unapologetically expressive—and embody the unique tensions of contemporary intimacy: two magnetic personalities drawn together not by convention, but by instinct. Their dynamic reflects the spirit of the new fragrance narrative: intimate yet powerful, sensual yet free.

Valentino Beauty’s Global President, Claudia Marcocci, said “We are pleased to welcome Dakota Johnson and Alexander Skarsgård to the Valentino Beauty family. Their unique personalities and magnetic presence perfectly embody the emotional intensity at the heart of this new era.”

The campaign marks the beginning of a daring new chapter for Valentino Beauty, one that celebrates emotional intensity, individuality and the courage to feel deeply.

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Earlier this year, Hamidi introduced the collection through a landmark collaboration with designer Betul Saday, where fragrance and fashion came together in a sensory celebration of contemporary femininity. At Tones of Beauty, the focus shifts to the fragrances themselves, highlighting the craftsmanship, innovation and emotional connection that define Alya and Maysara.

Designed as alcohol free Eau de Parfums, both fragrances reflect a growing demand for luxury that balances sophistication with comfort. Their skin-friendly formulations offer a refined fragrance experience suited to warmer climates while maintaining the depth and character expected of fine perfumery.

Alya expresses luminous elegance through notes of bergamot, mandarin and white peach, settling into a warm trail of musk, amber and vanilla.

Maysara offers a richer interpretation with litchi and pink pepper opening into rose and peony, before revealing a lasting base of praline, sandalwood and incense.

Together, the fragrances create a complementary fragrance wardrobe, offering distinct expressions of modern femininity that adapt effortlessly to different moods and occasions.

“Paris Modest Fashion Week marked an important milestone for Alya and Maysara and demonstrated the connection between fragrance, fashion and identity,” said Evarist Rego, Business Head of Hamidi. “At Tones of Beauty, we are building on that momentum by placing the spotlight on the fragrances themselves. Alya and Maysara reflect our vision of contemporary luxury, where authenticity, comfort and emotional connection are just as important as the scent profile.”

Presented through an immersive sensory experience, the showcase invites visitors to engage with fragrance beyond the bottle and discover how scent can become part of a personal narrative.

As the beauty industry continues to embrace experiential luxury, Hamidi reinforces its commitment to creating fragrances that resonate beyond the first impression, leaving a lasting presence on both skin and memory.

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“Cloud and Cloud Pink are two fragrances that will always be so close to my heart and ones that the fans continue to show overwhelming love to, even after all this time,” said Ariana Grande. “Developing a new fragrance for this franchise was years in the making because I knew it had to be absolutely perfect in order to live within this collection and really stand on its own. I wanted this fragrance to feel comforting and uplifting at the same time, like wrapping yourself in the warmth and light of a vanilla-kissed daydream.” 

The Cloud franchise made its debut in 2018 with the launch of the original Cloud fragrance, becoming an instant cult-classic and winning 2019 Fragrance of the Year at the Fragrance Foundation Awards. In 2023, Ariana Grande expanded the franchise with the launch of Cloud Pink, making this her #1 selling fragrance collection with a devoted global fanbase. 

“Few fragrance collections today have the kind of global resonance and sustained momentum that the Cloud franchise continues to deliver,” said Noreen Dodge, Chief Marketing Officer and Chief Commercial Officer of LUXE Brands. “The continued growth and loyalty we’ve seen across markets is a testament to the strength of Ariana Grande fragrance franchise and Ari’s unique connection with her audience. The launch of Cloud Aurora expands this universe in a way that feels both new but still unmistakably Cloud.” 

“Our partnership with Ariana Grande has been formed over a decade of collaboration, award winning fragrances and groundbreaking growth globally,” said Tony Bajaj, President and Chief Executive Officer of LUXE Brands. “When we set our goals together it was Ariana Grande with her mom Joan that shared their aspiration to have a brand and franchise that stood the test of time like Elizabeth Taylor White Diamonds. Together we have surpassed this goal, and we look forward to the success of Ariana’s newest fragrance, CLOUD Aurora.” 

Created by Firmenich’s Clement Gavarry, the same perfumer behind the iconic Cloud and Cloud Pink fragrances, Cloud Aurora is a radiant blend of spun sugar, fluffy musk and juicy blackcurrant that swirls into vanilla-dipped petals and cozy woods. Finishing with a hint of vanilla smoke and golden amber for a lasting impression that is impossible to forget. 

The Design

The iconic Cloud bottle gets a dreamy new look —reimagined in a radiant pearlescent finish that catches the light like a soft shimmer in the sky. Cloud Aurora captures a moment of wonder, light and endless possibilities in the next era of the Cloud legacy.

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L’Oréal Paris announced a collaboration with the highly anticipated series “Elle”, the official prequel to the beloved Legally Blonde franchise. L’Oréal Paris will be woven into the fabric of the series itself alongside a sweeping multi-touchpoint campaign that extends beyond the screen and into the hands of consumers nationwide.

Set in 1995, “Elle” follows Elle Woods before she became the fish-out-of-water sensation at Harvard Law. Season One introduces audiences to a younger Elle navigating the tumultuous waters of high school — tricky friendships, forbidden romance and questionable fashion choices — while growing into the confident, unstoppable Elle Woods the world knows and loves today. For L’Oréal Paris, the collaboration is a natural fit: a story about a young woman discovering her self-worth, told through a decade when the brand’s products were already empowering women to claim theirs.

The collaboration marks one of L’Oréal Paris’ most impactful entertainment collaborations to date. As a nod to the brand’s authentic on-shelf presence during the ‘Elle’ era, iconic products that reigned supreme in 1995, such as Voluminous Mascara, Colour Riche Lipstick and True Match Foundation, are integrated into the series, appearing in moments that reflect beauty culture of the 90’s and Elle’s own self-expression. Those same products are still beloved in the present day and will be spotlighted in dedicated advertising spots designed to bring Elle’s World directly to consumers across social platforms.

The co-marketing campaign created by Maximum Effort reimagines the popular ‘Get Ready With Me’ (GRWM) format through the lens of young Elle Woods, portrayed by Lexi Minetree, as the original creator of GRWM videos. Through era-appropriate video diaries, she takes the audience through everyday high school moments, revealing the beauty rituals and confidence that help define the iconic character. Beyond the screen, L’Oréal Paris is building a full 360-degree campaign ecosystem that spans social, consumer pop-ups and large-scale eventing. The brand will have a key presence at the show’s global Premiere, marking the collaboration’s marquee cultural moment, along with participation in “Elle World”, an immersive consumer experience that will transport fans directly into the universe of the series.

“L’Oréal Paris has always been in the lives of women as they navigate their most important, barrier-breaking days,” says Laura Branik, President of L’Oréal Paris USA. “There is a natural, undeniable synergy with this collaboration. Long before she conquered Harvard, young Elle Woods possessed that fierce, tenacious ‘worth it’ spirit—a flat-out refusal to let others define her boundaries. By weaving our iconic heritage products directly into her origin story, we are celebrating a character who uses beauty as a tool of self-expression to shatter glass ceilings. This is more than a cultural moment; it is a tribute to the power of defining your own worth and a celebration of that unapologetic ‘Worth It’ spirit.”

For L’Oréal Paris, “Elle” represents more than just an entertainment collaboration. It’s an opportunity to meet a new generation of consumers inside a story that mirrors the brand’s own core belief that every woman is worth it and she does not need anyone’s permission to prove it.

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Dove Cameron embodies the essence of modern femininity—bold, emotional and unapologetic. Having evolved from a Disney star into a formidable cultural force, her magnetic presence has captivated a global audience. Following her appearances on the 2025 Radical Optimism tour with Dua Lipa, Dove is currently preparing for her own highly anticipated worldwide tour in summer 2026. A trusted voice among Gen Z with over 74 million followers, she represents a generation that prizes emotional honesty and fearless self-expression.

Today, Diesel Fragrance is thrilled to have her embody Only Desire: a declaration that a woman’s wants and needs are rights to be claimed. Dove’s journey with the brand comes to life through a surreal campaign film directed by Amber Grace Johnson and shot by Harley Weir, depicting a confident protagonist moving through a world of sculptural orchids toward the “throne of desire.”
This launch marks a new Diesel era, captured in the manifesto: “My Desire. My Power.” It celebrates feminine desire not as an impulse to be suppressed, but as a transformative, definitive energy for the contemporary woman.

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Originally a 12th-century Templar Commandery overlooking the Mediterranean, the estate is steeped in history and timeless allure. Today, the Vence countryside is often likened to an “Azurean Olympus”, a land elevated by nature’s grace, where morning dew and spring waters have long nurtured luxuriant vegetation and sustained an ancestral tradition: the delicate art of cultivating flowers for perfumery.

A Rare Rose with a Captivating Scent

This rare, unspoiled natural setting serves as a backdrop for a flower with the scent of freshly picked fruit: the Rose Tango. The floral emblem of the Vence region, this rose, which is as much to be savoured as it is to be smelled, lies at the heart of the signature scent of a historic luxury hotel, the Château Saint-Martin & Spa.

Château Saint-Martin & Spa X Maison Godet

Château Saint-Martin & Spa, part of the Oetker Hotels collection, has chosen Maison Godet to create its signature fragrance. Two prestigious luxury brands, each with its own expertise, come together around a shared geographical and artistic heritage.

From the heights of its preserved gardens, the landscape and the light captivated the great masters of modern painting, such as Marc Chagall and Henri Matisse. Under their gaze, the place took on a French elegance, becoming an irresistible retreat. In the middle of the last century, Maison Godet delicately perfumed the muses of the masters. The property, meanwhile, has been reborn as an exceptional hotel within the former Commanderie.

The fragrance created by the talented perfumer Sonia Godet draws its inspiration from the gardens. In the invigorating top notes, grapefruit, bergamot, and lemon leaf highlight the vitality of the flora, the strength of the building and the quest of rejuvenation inspired by the Spa by La Prairie. One must then wander quietly through the paths of L’Eau du Château to fully enter its poetic and sensual world. It is a quiet poetry of open landscapes overlooking the Mediterranean, of intimate alcoves adorned with peonies and intoxicating jasmine. At its heart, like a hidden treasure, blooms the radiant freshness of a soft, powdery orange rose, exalted by the morning dew.

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Wonderbloom Bliss builds on the delicate yet strong spirit of its predecessors, Wonderbloom and Wonderbloom Haze, extending the signature family into a joyful new expression. Anchored by radiant freesia – a luminous thread that runs throughout the collection – Wonderbloom Bliss celebrates the brand’s hallmark blend of bright florals, succulent fruits, and warm, sensual woods – a modern expression of femininity that feels radiant, confident and uniquely personal.

“Continuing my journey with Vince Camuto through Wonderbloom Bliss is such a delight and this next chapter feels warmer and more grounded, while still full of light,” said Phillippe. “Wearing it has helped me tap into an inner confidence, and I can’t wait for others to feel that same sense of becoming when they spritz it.” With the launch of Wonderbloom Bliss, a new magical campaign comes to life.

Welcome to the enchanting world of Wonderbloom – a surreal floral dreamscape where oversized blooms and radiant colour transform nature into something extraordinary. Emotions are amplified through bold, mysterious and deeply charming beauty. Step into a garden of exuberance and vibrant energy, where a luminous stroll awakens the senses and transforms everyday moments into something magical.

Inspired by the dreamy yet confident spirit of the campaign, Wonderbloom Bliss opens with a radiant blend of juicy lychee, water jasmine and orange blossom water, delivering an immediate burst of freshness and lighthearted joy.

At its heart, creamy orchid unfolds into a bouquet of soft jasmine petals and freesia, creating a luminous floral harmony. The fragrance settles into a sensual amber base of sandalwood and musks that leaves a glowing, skin-like warmth.

Effortlessly radiant and emotionally uplifting, Wonderbloom Bliss captures the feeling of stepping into your most confident self.

It is the must-have fragrance of the season – a luminous, joyful scent perfect for layering or wearing on its own to feel radiant all day.

The result is a modern amber floral that feels both captivating and serene – vibrant, uplifting and designed to leave a soft, radiant aura on the skin.

“With Wonderbloom Bliss, I wanted to compose a fragrance that matched a woman’s confident energy, where rich warmth supports passionate florals,” said Clement Gavarry, Principal Perfumer, creator behind the scent. “It’s untamed beauty with refined depth – the kind of scent that amplifies your natural aura.”

“Wonderbloom Bliss represents a natural next chapter for both the collection and our partnership with Ava,” said Lori Singer, President of Parlux. “She brings a genuine sense of authenticity and perspective that aligns seamlessly with the spirit of Wonderbloom, expressing a modern femininity that feels both relevant and enduring.”

Wonderbloom Bliss is housed in the collection’s signature bottle, now adorned with a soft pink sculpted petal cap. Each petal forms a radiant bloom that reflects the fragrance’s gentle warmth, optimism and natural beauty.

Fragrance Notes:

Top: Lychee, Water Jasmine, Orange Blossom Water

Heart: Orchid, Jasmine Petals, Freesia

Base: Sandalwood, Amber, Musks

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