IN2IT, one of Malaysia’s best-loved cosmetics brands, today marked its 25th anniversary with a vibrant celebration held at Orange Concourse, Sunway Pyramid. The event featured a special appearance by Hendery of NCT’s WayV, alongside YAM Tengku Zatashah binti Sultan Sharafuddin Idris Shah, Princess of Selangor, for an afternoon dedicated to beauty, confidence, and community.
Centred on the theme “Beauty and Love,” this milestone event honoured IN2IT’s 25-year journey in Malaysia’s beauty industry, celebrating the brand’s evolution alongside the many customers who have supported it since its founding. This spirit of togetherness served as the inspiration behind the brand’s exclusive 25th Anniversary Gift Sets, crafted as a token of love and gratitude for the community that has grown alongside IN2IT. Beyond the milestone celebration, the event united vibrant entertainment, interactive fan experiences, and heartfelt tributes to the brand’s enduring legacy.
“25 years ago, IN2IT set out with a simple mission: to help everyone put their best face forward with confidence. Today, as we celebrate this incredible milestone, we are reminded that our journey has always been about our customers and supporters, who have stood by us every step of the way.
Having Hendery join us for this celebration, together with such distinguished guests, YAM Tengku Zatashah, Princess of Selangor and our business partner, Watsons, made this milestone truly unforgettable,” said Ms Phyllis Fong, Managing Director of APCCMY.
Beyond 25 Years: A Star-Studded Milestone Celebration
Held across six days from 22 to 27 September 2026 at Sunway Pyramid, the celebration was headlined by K-pop star Hendery of NCT’s WayV. In an intimate on-stage interview, Hendery shared his first impressions of Malaysia and his thoughts on being part of IN2IT’s milestone celebration, delighting fans with candid and warm responses. Selected fan messages were also read aloud and shared with him during the session. Lucky winners, selected ahead of the event, were treated to an exclusive group photo opportunity with Hendery.
The celebration was further distinguished by the presence of YAM Tengku Zatashah binti Sultan Sharafuddin Idris Shah, Princess of Selangor, underscoring the milestone’s significance within Malaysia’s beauty and retail landscape.
IN2IT continues to be recognised as one of Malaysia’s go-to cosmetics brands, known for its accessible, high-quality products that empower everyday beauty routines. The 25th anniversary celebration reflects the brand’s ongoing commitment to its community of loyal supporters as it looks ahead to the next chapter of growth and innovation.