Wilson Sporting Goods Co. has tapped into its extensive roster of athletes and sport heritage for inspiration for the brand’s first sportswear drop dubbed The Starting Lineup, merging the intersection of sport, fashion and culture.
The new apparel line from Wilson Sportswear is sold exclusively in the U.S through Wilson’s official site, and via WeChat and other leading brand sites in China, with new items expected to drop bi-weekly, and special collabs planned around key moments in sport culture. The line features a myriad of premium sets crafted for men and women including crewnecks, sweatshirts, hoodies and track pants.
“We are excited to extend our craftsmanship, history and heritage to apparel. As athletes continue to redefine themselves, Wilson is redefining the athletes’ uniform, coupling the premium performance expected from Wilson with fresh styles inspired by athletes,” said Gordon Devin, President of Wilson Sportswear on the brand’s new athletic lifestyle line.
Wilson will also be expanding its lifestyle venture with the opening of its first-ever retail locations in the key markets of Chicago, New York, Beijing, Shanghai and more slated for later this year where consumers will be able to immerse themselves in the world of sport and interact with the Wilson collection of Sportswear and Sporting Equipment first-hand.
Source: Wilson Sporting Goods Co.