The full lookbook for the Simone Rocha x H&M collection has been finally unveiled, showcasing an array of decadent pieces in a collection that emulates an amalgamation of a decade of design—a cross-pollination of sensibilities and signatures that have defined the Simone Rocha world. This marks the first time the Dublin-born designer will be offering a full wardrobe that includes menswear and childrenswear, alongside her signature womenswear.
For women, there are tulle dresses in pinks, tartan and classic black and a special fil coupe floral dress, with full puff sleeves, and day dresses in organic cotton with broderie anglaise detailing.
For outerwear, expect classic trenches and a special pink coat, in sparkling tweed, a signature in Rocha’s collection. Apron tops and dresses in tulle can be layered over other items, from slim dresses, to check trousers and short cloque dresses. Cosy bubble knits and wool cardigans with pearl decorations around the neck to complement each arrangement.
From special tinsels, sparkling embellishments, floral motifs to frills and spherical cut-outs and full skirts blooming from neat waists, classic Rocha elements can be found everywhere. Even for every day leisure wear, there are spongy hoodies and joggers, and jersey t-shirts embellished with pearls.
For Rocha’s menswear debut, there are riffs on her classics; a reworked trench, with pearl embellishments on the collar, a rounded summer parka, Aran knits and cardigans, classic wool suiting and a vibrant checked blazer with matching drawstring trousers.
There are shirting, hoodies and t-shirts in colour pallets of white, pink and black as well as some printed with photographs by Jacob Lillis, a long-term collaborator of Rocha’s.
Rocha has long played with scale and silhouette, and Rochas’ first-ever childrenswear collection includes miniaturised versions of some of her classics, including smocks and frill dresses. There are Aran knit jumpers, cosy cardigans with pearl shaped-buttons, soft joggers and sweatshirts, and a button-through puffer, in pink floral, crafted from recycled polyester. The tartan that runs through the collection reappears on tiny dungarees.
For accessories, there are twists on Rocha’s footwear staples; brogues with pearl-shaped embellishments, alongside feather decorated ballerinas and slides. There are numerous sparkling choices for adorning hair and ears; beaded-bow earrings and matching tiaras, earrings decorated with real glass bead flowers and hair slides, and sets of oversized bow hairclips. Also available are neoprene totes with bow details on the straps and various coordinating socks to match the collection.
“I hope that the items in this collection will be worn and treasured for years to come. They were all informed by ideas and inspirations that have shaped me and my brand over the last 10 years, and I am so excited to see them worn out-and-about and interpreted and styled in new ways,” beamed Rocha.
(Photo Courtesy: H&M)
The Simone Rocha x H&M collection will be made available at hm.com and in selected stores on March 11th.
Source: H&M















