The Mercedes-Maybach EQS 680 SUV is redefining automotive excellence in the age of electromobility, manifesting Mercedes-Benz’s ambition to lead in digital and electric mobility with a focus on the ultra-luxury segment. Its distinctive exterior features an upright Mercedes star on the hood and a striking black panel front, seamlessly integrating the iconic Maybach radiator grille into the all-electric era, ensuring an unmistakable appearance. Inside, the spacious cabin is adorned with the finest materials, masterful craftsmanship, and exclusive details, creating a cocooning effect that offers unparalleled comfort. The First-Class Rear and Executive seats transform the cabin into a luxurious travel sanctuary. This is the first model in the Mercedes-Benz family to incorporate sustainably processed leather.
Mercedes-Benz Malaysia redefined the top-end luxury segment by launching the first all-electric model from Mercedes-Maybach. The Mercedes-Maybach EQS 680 SUV is the ultimate pinnacle of opulent luxury combined with cutting-edge automotive excellence and electromobility. This exquisite vehicle ushers in a new era of Maybach in Malaysia, setting an unparalleled standard in the all-electric, top-end luxury SUV segment. The design of this SUV truly does justice to Wilhelm Maybach’s maxim – ‘What is good, must also be beautiful’.
Nadia Trimmel, Vice President, Marketing & Sales, Mercedes-Benz Malaysia said, “The Mercedes-Maybach EQS SUV is the first fully electric, dedicated Mercedes-Maybach model, bringing a new dimension to silent, effortless travel. This ultra luxurious SUV model represents a vision of unparalleled elegance, a masterpiece of serenity and innovation, it redefines automotive opulence for a new era. From the whisper-quiet cabin to the effortless glide of its electric drive, this vehicle is tailored for an experience beyond imagination. Mercedes-Maybach customers expect nothing short of excellence and with this vehicle, we are committed to delivering beyond their high expectations.”.
The Mercedes-Maybach EQS SUV combines state-of-the-art technologies with the exclusivity of Maybach, creating a holistic luxury experience for all the senses—from the sound experience to light displays, and from exquisite materials to fragrance, and driving comfort.
In the electric era too, Mercedes-Maybach exudes “sophisticated luxury” in every detail. The brand’s style is characterised by expressive beauty, refinement and grace. Its ambience makes for unique Mercedes moments and something desirable is created. This is achieved by combining the perfection of Mercedes-Benz with the exclusivity of Mercedes-Maybach.
Exterior: a new era of design
Mercedes-Maybach enriches the dynamic purpose design of the EQS SUV from Mercedes-Benz with exclusive elements that give it its very own character. The Mercedes-Benz star sits enthroned on the hood, defining the status. The front is characterised by the brand-typical black panel with vertical, chrome-plated trim strips in a three-dimensional depth look. The large black panel is smooth and closed for the first time. The high-tech element for the radar sensors is fully integrated and no longer visible. Mercedes-Benz succeeded in using the material indium, which is permeable to radar beams, in the entire panel area. The wafer-thin, shiny silver material is covered with a black lacquer finish. This creates a unique high-gloss black appearance with an extraordinary depth effect.
Chrome-plated, filigree slats can also be found on the air intake of the bumper. The classic MAYBACH lettering is discreetly incorporated into a chrome-plated decorative strip, which forms a unit with the continuous light strip of the DIGITAL LIGHT headlights. The Maybach pattern with several small brand emblems can also be found in trim parts of the side bumper. DIGITAL LIGHT welcomes and says goodbye to the driver with a special light show. When the doors are opened, the Mercedes-Maybach EQS SUV also welcomes its passengers with a Maybach emblem that is projected onto the ground next to the vehicle via the exterior mirrors. As a further greeting, an animated projection of the Maybach pattern lights up on the floor when the doors are opened.
When viewed from the side, specific features include the bold chrome surrounds on the side windows and the chrome-plated B-pillar trim. This decorative element is an integral part of the Mercedes-Maybach signature and highlights the length of the rear seating area. A Maybach emblem on the D-pillar underlines the high quality. The lettering EQS is subtly integrated into the front window triangle. The pronounced wheel arches with claddings in high-gloss black emphasise the SUV’s power and emotive presence. Appropriately, the Mercedes-Maybach EQS SUV rolls on exclusive 21-inch Maybach multi-spoke light-alloy wheels. The MAYBACH lettering can be found on the integrated, exquisitely designed wheel hub caps. Another eye-catcher is the running boards, which are illuminated in the dark. The treads are made of anodised aluminium, which echoes the pinstripe look of the black panel front. The Maybach emblem is also stylishly integrated here.
At the rear, the rear lights underline the exclusive character as a continuous light strip with a two-part helix. The lights are animated across the entire width. There are also chrome trim elements on the tailgate, on the rear apron and the spoiler lip, as well as the MAYBACH lettering.
The special appearance of the Mercedes-Maybach EQS SUV also includes the brand-typical two-tone paintwork with a filigree pinstripe. It is applied by hand according to the highest quality criteria and is available in five colour combinations: high-tech silver/obsidian black, high-tech silver/nautical blue, obsidian black/selenite grey, obsidian black/kalahari gold, and velvet brown/onyx black.
The Night Series: design package for a dark, particularly progressive look
With the optional Night Series package, the exquisite aesthetics can be further enhanced and individualised in a particularly progressive way. Dark chrome elements and surfaces catch the light like a cut jewel. Each headlight is adorned with a Maybach emblem in rose gold, with dark chrome refinements. Darkened Maybach pinstripes enhance the grille panel, while a dark chrome-plated pattern of the Maybach emblem refines the air intake inserts in the front bumper. The side windows feature generous, highly polished, black edging in 3D design. The running boards are finished in black, sporting a Maybach emblem in dark chrome. The exclusive 21-inch 7-spoke light-alloy wheels are styled with high-quality inserts which include a Maybach pattern. The Night Series package is available in conjunction with the exterior colours of obsidian black, MANUFAKTUR diamond white bright, and the exclusive two-tone paint finish obsidian black/mojave silver.
Interior: finest luxury
The design of the interior also consistently follows the Maybach credo “What is good must also be beautiful”. A highlight for the front passengers is the MBUX Hyperscreen with “zero layer” and Mercedes-Maybach specific start-up animations on all three displays. The overall visual appearance is specially designed for the Mercedes-Maybach EQS SUV in an elegant deep blue. The numerous exclusive features include the animated display of the instrument cluster in “MAYBACH” mode. The pointers in the two tubes are designed like a silk scarf that moves elegantly in the wind according to the speed and driving style. At the same time, the digits change their size and are dynamically faded in or out. The surrounds for the round instruments are in rose gold, which is typical of the brand. An alternative display is the sporty “Pure EV” style. A three-dimensional performance bar conveys the respective driving status (driving, accelerating, charging).
The functional content and operating structure of all three displays correspond to those of the EQS SUV from Mercedes-Benz. The appearance can be customised with three display styles (discreet, sporty, MAYBACH) and three modes (navigation, assistance, service). The rear passengers experience the same extensive range of infotainment and comfort features with two 11.6-inch displays on the backrests of the front seats. With the MBUX High-End Rear Seat Entertainment, content can be shared quickly and easily on the various displays. It is also possible to select and modify the navigation destinations from the rear seats. The Mercedes-Maybach EQS SUV also includes the MBUX rear tablet, which can also be used outside the vehicle, and the MBUX Interior Assist.
Natural materials made with perfect craftsmanship create a stylish contrast to the high-tech look. The vehicle comes with MANUFAKTUR brown open-pore walnut wood trim, paired with the centre console in MANUFAKTUR open-pore brown walnut wood. Other optional natural woods are available as trim parts: MANUFAKTUR brown open-pore birch wood as well as MANUFAKTUR piano lacquer black flowing lines. The Mercedes-Maybach EQS SUV comes with Exclusive Nappa leather in the warm colours espresso brown/balao brown pearl. Macchiato beige/bronze brown pearl is optionally available. For an even more sophisticated look, Maybach MANUFAKTUR Exclusive Nappa leather is available as an option in crystal white/silver grey pearl. The leather in all interior colours comes from sustainable processing.
The Maybach emblem, which is integrated at various points as a design element, underscores the high-quality appearance that is typical of the brand. It adorns the stainless steel pedal system, the cushions on the headrests, the front seat backrests and, as a projection, the footwell in the rear. In conjunction with the first-class rear, it can also be found on the wood trim between the rear seats. When the boot is open, it can also be seen on the inner lining of the tailgate. The brand lettering differentiates the steering-wheel and welcomes all passengers on the stainless steel door sills in illuminated form. The wood/leather multifunction steering wheel comes with galvanised steering-wheel gearshift paddles.
The all-new Mercedes-Maybach EQS 680 SUV is priced from RM 1,088,888.00 (including 10% ST) for Peninsular Malaysia. Price is on the road, without insurance. With ample room for individualisation, customers can customise the exterior and interior of the all-new Mercedes-Maybach EQS 680 SUV via Mercedes-Benz car configurator here.
Further information on Mercedes-Benz can be found by visiting www.mercedes-benz.com.my