Steve Madden, the iconic American fashion brand known for its fearless style and trend-driven design, announces the launch of Rose Goldie Eau de Parfum, a new floral-ambery fragrance that captures the spirit of modern glamour and confident self-expression.
A follow-up to the original Goldie fragrance, Rose Goldie invites wearers to embrace their most glamorous selves – radiant, empowered and ready to celebrate life in full colour. The scent is a vibrant blend designed to align with today’s fragrance trends, where expressive, mood-lifting perfumes dominate the conversation among Gen Z and millennial consumers.
Rose Goldie opens with sparkling Italian bergamot, neroli and red currant, leading into a luminous floral heart of tuberose, gardenia and pink peony. The scent dries down into a warm, addictive base of amber, white moss and sugared musks – creating a bold, feminine trail that’s both modern and memorable.
“For the second iteration of Goldie, my vision was to infuse a sparkling rose hue into the fragrance,” said Christine Hassan, perfumer at Givaudan. “To achieve this effect, I crafted a blend of vibrant bergamot, luscious red currant and delicate pink peony. This radiant core is layered over a luxurious floral bouquet and grounded in warm amber and sugared musks – creating a modern addiction. A true pink heart of gold.”
The fragrance is housed in Steve Madden’s signature heart-shaped bottle – finished with high-shine rose gold detailing. Paired with a matte white outer carton and custom rose gold foil embellishments, the packaging offers a fashion-forward take on feminine edge.
“Goldie’s name means a lot to me and with Rose Goldie, we’ve taken that sweet, feminine spirit and added a little edge,” said Steve Madden, Founder, Creative & Design Chief
“Rose Goldie was created for the girl who lights up every room,” said Lori Singer, President of Parlux Ltd. “It’s bold, glamorous and easy to wear – designed for beauty lovers who want a fragrance that feels like an extension of their style.”
Fragrance Category: Floral Ambery
Top: Bergamot Oil Italy, Neroli, Red Currant
Heart: Tuberose, Gardenia, Pink Peony
Base: Amber, White Moss, Sugared Musks