Sanrio Co., Ltd. and Sanrio Entertainment Co., Ltd have teamed up with U.S social media VR platform VRChat Inc. for a virtual music festival. The world’s first “SANRIO Virtual Fes in Sanrio Puroland” will be the music festival where artists, virtual artists, and Sanrio characters will perform in the huge 5-floor underground space. Various artists including virtual artists such as Kizuna AI, Hatsune Miku, and Sanrio characters will perform in the huge space spanning five underground floors.
SANRIO Virtual Fes in Sanrio Puroland can be enjoyed easily with smartphones, PCs, and other devices. People can dive into the virtual space by becoming a Sanrio character with an original avatar for this event. In the VRChat pay area, Hello Kitty ribbons will appear when avatars high-five each other in the virtual space.
During the live music performance, people can enjoy the unique virtual performances as if the artist is right in front of them in the most immersive experience. In the communication area, there will be a store selling original goods exclusive to this event.
“SANRIO Virtual Fes in Sanrio Puroland” features the world’s largest virtual music festival venue on five underground floors on Dec. 11th and 12th, 17:00 – 22:00 / B5 floor 19:00-24:00 (JST).
Source: Sanrio Entertainment Co., Ltd.