Refreshed packaging and website capture the essence of adventure and discovery.
Riboli Family Wines, family-owned and operated since 1917, proudly announces a complete brand redesign for its 90+ Point, award-winning Highlands 41 portfolio. The Riboli Family, a long-standing California winemaking dynasty, crafts Highlands 41 wines from estate grown vineyards in California’s Paso Robles and Monterey counties. With a legacy built on generations of passion and expertise, they consider these wines among their best. The updated label maintains the brand’s classic copper colour and mountain emblem, while presenting a modern, adventure-seeking design. The bottle’s iconic ’41’ look is enhanced to elevate the wine’s shelf presence. This ensures that wine lovers can easily locate their preferred choice.
“Our new packaging reflects the essence of Highlands 41 wines,” says Anthony Riboli, 4th-generation winemaker. “While the look has evolved, Highlands 41 wines continue to deliver the same smooth quality with high fruit intensity that our fans know and love.”
Highlands 41 is named for the historic Highway 41 that runs through California and the rugged Creston Highlands District of Paso Robles, CA. With a core mission to live life to the fullest and inspire others to do the same, the brand is more than a wine, it’s a lifestyle. The wine is made for those who embrace the thrill of breaking out and taking the road less travelled. To reflect this adventurous spirit, the bottle has a screwcap closure that keeps the wines fresh and lively so consumers can take it anywhere.
Highlands 41 is entirely estate-grown and vinified in the family’s CSWA certified sustainable winery in Paso Robles and offers a taste of Paso Robles and Monterey’s diverse flavours. The grapes, sourced from certified sustainable estate vineyards and exposed to dramatic temperature swings, develop complexity and balance that is captured in every bottle. Highland 41’s portfolio of premium wines, includes Cabernet Sauvignon, Pinot Noir, Chardonnay and a Red Blend aptly named, “Black Granite”.