Tequila, the world’s number one super-premium tequila, announced the launch of PATRÓN 100 – a 100 proof, small-batch expression handcrafted through 100% tahona stone production to deliver 100% of the full agave character. PATRÓN 100 marks the brand’s first distilled-to-proof release at 50% ABV with no dilution and reflects PATRÓN Tequila’s unwavering commitment to time-honoured craftsmanship, precision and doing things the right way.
The result is a distinct, balanced flavour profile, layered with the natural sweetness inherent to100% Weber Blue Agave, crafted using only three simple ingredients from start to finish: agave, water and yeast – and nothing else. Just the full expression of agave — revealing notes of sweet, cooked agave, minerality, earthiness, and a touch of spice like black pepper, creating a bold yet refined tequila, delivering the clarity and intensity bartenders need to build elevated cocktails.
“High proof should mean high performance, not harshness,” said David Rodriguez, PATRÓN Tequila Master Distiller. “With PATRÓN 100, we focused on building more depth and structure while keeping the balanced profile people expect from our tequilas. At 100 proof, the agave profile can really shine through, standing up beautifully to minerality and dilution in cocktails. This is a tequila built for bartenders who want bold, high-character flavour that still feels refined.”
Since its inception, tahona production has been an integral part of PATRÓN Tequila’s process, contributing to the brand’s signature style and heritage, with the brand recognised today as the world’s leading producer of tequila made with the tahona process. Rooted in a centuries-old tradition, this rare, labour-intensive process relies on patience and precision, with cooked agave slowly crushed by volcanic stone to unlock deeper, more complex character. PATRÓN continues to prioritise the patience and precision required for this meticulous handcrafted process. The launch of PATRÓN 100 comes as tahona-produced unaged tequilas outpace growth in the broader blanco category, reflecting renewed appreciation for tequila made with heritage-driven craft.
“We’re seeing a real shift in what bartenders and tequila drinkers are looking for,” said Samantha Newby, Global VP PATRÓN, Innovation & Sustainability. “People are paying closer attention to how tequila is made and gravitating toward deeper, more authentic agave flavours. At Hacienda PATRÓN, we have 18 tahona wheels, which allows our distilling team to honour this centuries-old method at a scale that’s truly unique in the industry. With PATRÓN100, we wanted to show what’s possible when you give traditional craftsmanship the time, care and investment it deserves.”