Adidas has unveiled the latest 3D-driven innovation in its partnership with Carbon, 4DFWD. Seen as the next step in data-driven, its design combines years of athlete data and Carbon’s Digital Light Synthesis technology to produce precision-tuned 3D printed midsoles. The adidas 4D footwear is amongst the first in the world to use this cutting-edge technology, offering the ability to fine-tune midsoles to specific patterns of movement, so that athletes can enjoy precision performance with every step.
Born from this process is the new adidas 4DFWD lattice midsole. Identified from one of five million possible lattice structures and made of 39% bio-based material, the bowtie-shaped FWD CELL has been specifically coded to compress forward upon vertical impact.
When compared to previous generations of 4D midsole, adidas 4DFWD generates three times as much forward motion under vertical loading in mechanical testing conditions. As a result, peak braking force experienced by the athlete during running is reduced on average by 15% as the midsole redirects these vertical impact forces into horizontal forward motion – delivering running economy comparable to that of Ultraboost midsoles in lab conditions.
adidas 4DFWD was tested through a range of biomechanical testing procedures at the University of Calgary, which analysed specific areas such as forward motion, braking force and running economy. The concept was also tested extensively with adidas runners across the world via a local development team in Germany and a carefully selected cohort of high-level running creators across the USA. Furthermore, cutting edge cognitive perception testing was carried out at Arizona State University.
Complementing the adidas 4DFWD midsole is a new PRIMEKNIT upper made in part from recycled polyester, providing runners with a super-lightweight premium upper that encases the foot in a seamless sock-like fit. Historical mapping data has been used to code the PRIMEKNIT upper to perfectly align with the unique properties of the 4DFWD midsole, helping to give runners all the support and comfort they need whilst on their run.
“With the latest technology of the latest 3D printed performance midsole, the 4DFWD shoes provide a smooth transition and unique experience for the runners in moving forward,” said Kevin Pratama, Manager of Omni Channel Activation adidas Indonesia.
The adidas 4DFWD is available in three specific colourways starting with a core black/solar red colourway in limited quantities starting May 15th. A special Tokyo Collection set to be the main podium shoe for athletes at this summer’s Tokyo Olympics be dropping July 1st, before making a worldwide release on August 12th.
Source: adidas Indonesia via PR Newswire