Social platform IMVU will play host to the Metaverse’s first virtual fashion show and NFT showcase, with seven of fashion’s emerging designers headlining the event to be on IMVU’s YouTube channel and Instagram Live starting at 1pm PST on Thursday, May 27 and Friday, May 28.
The virtual line-up sees Collina Strada, Mowalola, Gypsy Sport, Freak City, Mimi Wade, My Mum Made it, and BruceGlen in collaboration with Creators from the IMVU community, and will feature custom digital rooms built on the platform for designers to debut pre-collections and other digital items.
Additionally, pieces from the collections will up for purchase by players as NFTs following the show on IMVU’s OpenSea marketplace starting Friday, May 28, which can be modelled in the IMVU metaverse. The event will also feature well-known fashion icon Princess Gollum who will be interacting with fans and commenting on the collections.
“We want to show the world that real life fashion drives meaningful connection, creativity and expression in virtual worlds too. At IMVU, we’re proud to be pioneers in digital fashion and we are excited to work with these incredibly talented designers to bring their vision to life for our millions of users around the globe,” said Senior Director of Marketing at IMVU, Lindsay Anne Aamodt.
“Being able to host a fashion show on our platform unlocks access to experiences for a wider group of diverse communities. We want to show everyone that it’s easy for anyone to create unique fashions and market them on IMVU to make real money with the creator tools we provide. We are so excited for this event, and we hope our community and designers alike are able to find meaningful experiences together.”
To learn more about IMVU and its Virtual Fashion Show, please visit their website at IMVU.com or on Instagram and YouTube.
Source: IMVU