Last week, Hyundai unveiled sneak peek images of STARIA, the brand’s latest and most innovative multi-purpose vehicle (MPV) and a high-end variant of the STARIA standard model. The motor company has now unveiled more additional design features, giving further elaboration on the futuristic interior make-up.
The overall look of STARIA is based on an ‘inside-out’ approach, a new design methodology for future mobility that begins the design process with the interior and expands it to the exterior, reflecting recent shifts in consumer needs that prioritize the use of interior space.
“STARIA is Hyundai’s first mass-produced vehicle model that is designed with the ‘inside-out’ design approach,” said SangYup Lee, Senior Vice President and Head of Global Hyundai Design. “STARIA will provide a completely new experience and value proposition to customers through its unprecedented design and innovative features.”
Hyundai Motor unveiled the teaser images of STARIA, the brand’s new multi-purpose vehicle (MPV) lineup.
Hyundai Motor Company today unveiled additional design features of STARIA, the brand’s new MPV lineup.
The STARIA name combines ‘star’ and ‘ria’, in reference to the vehicle’s future-oriented streamlined design characteristics defined by its one curve gesture silhouettes and pure body volume, offering a strikingly futuristic yet mysterious exterior, resembling a spaceship.
Designed for both families and businesses, STARIA provides next-level mobility solutions that make time in transit more accommodating, productive and worthwhile. Moreover, STARIA provides a preview of the space innovation that will be available through Purpose Built Vehicles (PBVs) in the future mobility era.
Hyundai is set to officially debut STARIA through a digital world premiere in the first half of 2021 with more information about the world premiere to be revealed soon.
Source: Hyundai Motor Company