An ode to modern classicism, Burberry has unveiled their campaign for the brand’s signature Olympia bag, designed by Chief Creative Officer Riccado Tisci. Fronting the campaign is FKA twigs, Kendall Jenner and Shygirl, three women who embody ‘feminine energy, strength, sensuality and freedom of expression’ in a series of images and videos shot by photographers and film directors Inez and Vinoodh, set against a minimalistic backdrop of marble and the classic Burberry beige to highlight the sensual and defining arc of the Olympia bag.
‘When designing the Olympia, I was thinking about creating the perfect form of a handbag – something that could capture the essence of femininity. I wanted to celebrate three incredible women in my life who embody the power and beauty of feminine energy: FKA twigs, Kendall and Shygirl,” explains Tisci.
“These women are amazingly talented and confident, and have a natural fierceness and determination to carve their own paths, each freely expressing their originality through their creativity.”
The fun doesn’t end there though. Earlier this month, Burberry introduced the ‘World of Olympia’ pop-ups, an international series of inviting and immersive spaces celebrating the aesthetics, craftsmanship and inspiration of the bag, starting with Harrods as its first location.
Lovers of the luxury fashion label are invited to immerse themselves of the experience in augmented reality. With a scan of the dedicated QR code, customers can awaken the Elpis statue as its animated version roams about the store.
Future locations will include Galaxy Macau, Bergdorf Goodman and Nanjing Deji Plaza with pop-ups launching in Guangzhou Taikoo Hui, Shenyang MixC, Shinsegae Centum, Hong Kong Landmark and Isetan Shinjuku later this month. In addition to the pop-ups, a series of pop-ins are also launching in a selection of Burberry stores across the globe.
Available in an assortment of sizes and classic colourways from classic warm sand, black and burgundy to vibrant marigold yellow, pale blue and juniper green the Olympia bag is available for purchase now at Burberry stores offline and online.
Source: Burberry