The work gives viewers a glimpse into a new side of Deepika as she travels, underpinned by Hilton’s hospitality, which allows her to truly express herself – staying as authentic as she always is – while bringing a playful and fresh cultural energy to the It Matters Where You Stay campaign in India.

Shot at Conrad Bengaluru, the campaign is inspired by a simple truth about modern travel. When people leave home, they often leave behind the routines and support systems that help them navigate everyday life.

For Hilton, this reinforces the importance of the Stay as the ecosystem guests rely on when they travel. Away from familiar routines and the people who help them navigate everyday life, guests are met by Hilton Team Members, thoughtfully designed spaces, seamless technology and the benefits of Hilton Honors, all working together to anchor them while they are away from home. Together, they create the comfort and confidence to enable guests to focus on what matters most and be fully themselves.

“People often think about travel in terms of destinations, but for us, it’s about hospitality – the Stay – that makes the trip possible,” said Mark Weinstein, chief marketing officer and head of Luxury Brands, Hilton. “A Hilton Stay helps our guests make the most of why they came. Travel is exciting, but it can also be demanding. When travel takes people from their routines, the Stay becomes even more important. Our Team Members ensure everything is taken care of, giving guests the comfort and confidence to focus on what truly matters, turning everyday moments into expressions of confidence and playfulness. Deepika brings that feeling to life beautifully in this campaign and captures the ease that comes when everything around you simply works.”

Throughout the campaign, Deepika reveals a more spontaneous and instinctive side of her personality. Comfortable in her surroundings and fully present in the moment, she reflects what becomes possible when the Stay removes friction and allows guests to simply enjoy the journey.

Deepika Padukone said: “What I connected with most about this campaign is how true it felt to the experience of staying with Hilton. When you feel genuinely comfortable and looked after, you stop overthinking and can simply be yourself. That sense of ease gave us the freedom to have fun with the creative.”

The campaign comes to life through a broad suite of content. Across dining, wellness, loyalty and the care delivered by Hilton Team Members every day, the work brings to life the feeling of having people around you who understand what you need, help you feel looked after and give you the confidence to be fully yourself while travelling.

Music and movement sit at the heart of the campaign’s treatment. Hilton worked with acclaimed creative collaborators including GRAMMY Award-winning director Nadia Marquard Otzen and globally recognised choreographer Shay Latukolan to create work that feels emotionally engaging, culturally relevant and entertainment-led.

Featuring an original soundtrack, by award-winning music producer and composer Mikey McCleary, the film combines electronic influences with contemporary Indian vocals to mirror Deepika’s energy throughout the story – confident, relaxed and fully herself. Together, the music and choreography help bring Hilton’s vision of modern hospitality to life in a distinctive and culturally resonant way.

As Hilton continues to accelerate its growth across India, with an aim of reaching 400 trading hotels in the coming years, the campaign underscores the company’s deep understanding of modern travellers. Today’s guests seek more than just a place to stay; they value convenience, authenticity and a meaningful engagement. Hilton’s focus on removing friction and delivering intuitive, human hospitality ensures that it continues to meet and exceed those expectations.

At its heart, the campaign celebrates the role Hilton plays when guests are away from the people, routines and support systems they rely on every day. Whether through its Team Members taking pride in looking after guests, the experiences it creates or the ways it rewards loyal guests, Hilton becomes part of that support system – helping people feel understood, supported and free to focus on what matters most. And that’s why, more than ever, Hilton is For the Stay.

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Citizen and Hypebeast, the leading global platform for contemporary culture and lifestyle, unveil the Zenshin Hypebeast 20th Anniversary Limited Edition, a collaboration that taps into the shared space where innovation, design and modern culture intersect. Built from Citizen’s proprietary Super Titanium™, the Zenshin has become known for pairing everyday wearability with forward-thinking engineering, offering a case that’s at least five times harder than stainless steel while staying impressively lightweight on the wrist. For this release, that technical foundation meets Hypebeast’s two decades of shaping conversations around style and culture, resulting in a timepiece that feels as considered in its craftsmanship as it does in its point of view.

“From pioneering premium materials to developing our proprietary Eco-Drive technology, innovation has always been at the heart of who we are,” said Jeffrey Cohen, President of Citizen Watch America. “With the Zenshin Hypebeast 20th Anniversary Limited Edition model, we’re honouring that legacy in a modern way by pairing our Eco-Drive movement with a minimalist aesthetic. This collaboration is a tribute to 50 years of Eco-Drive Innovation powering moments by any light and a celebration of what’s possible when heritage and modernity merge.”

With a limited run of just 600 pieces, the Zenshin Hypebeast 20th Anniversary Limited Edition features a unique number on its caseback and a striking, monochromatic aesthetic. Its sleek design is realised with Super Titanium™ DURATECT Platinum, a surface-hardening technology that makes the titanium dial and bracelet gentle on the skin, scratch and rust-resistant and incredibly lightweight. The model features the most extensive application of DURATECT Platinum in the Zenshin collection to date. Each timepiece comes in a custom box, featuring a limited-edition authentication card mirroring the caseback number.

The design is punctuated by subtle, intentional details that signal its anniversary status. The custom Arabic numeral “20” at the four o’clock position commemorates the milestone, while the Hypebeast logo is integrated seamlessly beneath the hands and etched onto the caseback. With its 39.5mm case and integrated bracelet, the watch strikes a balance between a refined silhouette and a sharp, edgy finish, making it a versatile standout for everyday wear.

True to Citizen’s core values, functionality meets sustainability. The model is powered by Eco-Drive technology, which harnesses any light source – natural or artificial – for power, permanently eliminating the need for battery replacements.

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Dakota Johnson and Alexander Skarsgård embody two complementary energies, the partners in crime, at the heart of this new Valentino Beauty chapter. Already a fashion ambassador for Maison Valentino, Dakota Johnson brings a presence that is both instinctive and gracefully irreverent and an authenticity that resonates deeply with the brand’s mission of empowering individuality.

“To me, intimacy is about honesty and connection. I’m drawn to Valentino Beauty’s ability to celebrate individuality while creating something that feels both sensual and deeply human,” expressed Dakota Johnson.

Alexander Skarsgård, Golden Globe winner, carries a free-spirited charm and enigmatic magnetism that mirrors the brand’s warmth and its celebration of authentic self-expression. “I couldn’t be happier to join Valentino Beauty for this new chapter. There’s something so compelling about the way the brand celebrates individuality, emotion and connection,” shared Alexander Skarsgård.

Together, the two personalities represent a contemporary vision of allure—confident, playful and unapologetically expressive—and embody the unique tensions of contemporary intimacy: two magnetic personalities drawn together not by convention, but by instinct. Their dynamic reflects the spirit of the new fragrance narrative: intimate yet powerful, sensual yet free.

Valentino Beauty’s Global President, Claudia Marcocci, said “We are pleased to welcome Dakota Johnson and Alexander Skarsgård to the Valentino Beauty family. Their unique personalities and magnetic presence perfectly embody the emotional intensity at the heart of this new era.”

The campaign marks the beginning of a daring new chapter for Valentino Beauty, one that celebrates emotional intensity, individuality and the courage to feel deeply.

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New Zealand

Queenstown and Wellington offer the perfect backdrop for travellers seeking a chilly escape. Queenstown, known as the adventure capital, provides an alpine winter wonderland with temperatures ranging from 9°C (48°F) to -2°C (28°F) in July and August, ideal for skiing enthusiasts. Meanwhile, Wellington, with temperatures between 14°C (57°F) to 7°C (45°F), invites visitors to explore its cultural offerings and coastal charm, making it a perfect spot to cool off.

Australia

Melbourne and Hobart in Tasmania present urban and wilderness experiences with crisp weather. Melbourne, with its vibrant culture and dining scene, maintains a cool 14°C (57°F) to 7°C (45°F), perfect for those seeking a refreshing city break. Hobart, a historic port city, serves as a gateway to Tasmania’s wilderness, with temperatures from 11°C (52°F) to 3°C (37°F), offering a serene escape into nature.

Japan

Sapporo and Hakodate in Hokkaido offer a mild summer with temperatures between 22°C (72°F) to 17°C (63°F). Sapporo, famous for its beer and lavender fields, and Hakodate, known for its seafood and mountain views, provide a refreshing break from the heat, perfect for those looking to chill out in style.

Malaysia

The Cameron Highlands and Genting Highlands offer cooler climates with temperatures ranging from 25°C (77°F) to 15°C (59°F). These highland retreats are perfect for exploring tea plantations and enjoying mountain resort activities, providing a cool breeze amidst the tropical heat.

India

Manali and Shimla, with temperatures between 25°C (77°F) to 15°C (59°F), are ideal for adventure and scenic beauty. Manali is an adventure hub, while Shimla offers historic charm and accessibility from Delhi, both providing a refreshing escape from the summer heat.

Andrew Smith, Senior Vice President, Supply at Agoda shared, “As temperatures soar this summer, Agoda is your ticket to finding the perfect destination to cool off. Whether you’re hitting the slopes in Queenstown or enjoying the crisp mountain breeze in the Cameron Highlands, we’re here to help you escape the heat and discover the region’s most refreshing retreats, with accommodations, flights and activities you can book seamlessly in one platform.”

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Earlier this year, Hamidi introduced the collection through a landmark collaboration with designer Betul Saday, where fragrance and fashion came together in a sensory celebration of contemporary femininity. At Tones of Beauty, the focus shifts to the fragrances themselves, highlighting the craftsmanship, innovation and emotional connection that define Alya and Maysara.

Designed as alcohol free Eau de Parfums, both fragrances reflect a growing demand for luxury that balances sophistication with comfort. Their skin-friendly formulations offer a refined fragrance experience suited to warmer climates while maintaining the depth and character expected of fine perfumery.

Alya expresses luminous elegance through notes of bergamot, mandarin and white peach, settling into a warm trail of musk, amber and vanilla.

Maysara offers a richer interpretation with litchi and pink pepper opening into rose and peony, before revealing a lasting base of praline, sandalwood and incense.

Together, the fragrances create a complementary fragrance wardrobe, offering distinct expressions of modern femininity that adapt effortlessly to different moods and occasions.

“Paris Modest Fashion Week marked an important milestone for Alya and Maysara and demonstrated the connection between fragrance, fashion and identity,” said Evarist Rego, Business Head of Hamidi. “At Tones of Beauty, we are building on that momentum by placing the spotlight on the fragrances themselves. Alya and Maysara reflect our vision of contemporary luxury, where authenticity, comfort and emotional connection are just as important as the scent profile.”

Presented through an immersive sensory experience, the showcase invites visitors to engage with fragrance beyond the bottle and discover how scent can become part of a personal narrative.

As the beauty industry continues to embrace experiential luxury, Hamidi reinforces its commitment to creating fragrances that resonate beyond the first impression, leaving a lasting presence on both skin and memory.

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“Cloud and Cloud Pink are two fragrances that will always be so close to my heart and ones that the fans continue to show overwhelming love to, even after all this time,” said Ariana Grande. “Developing a new fragrance for this franchise was years in the making because I knew it had to be absolutely perfect in order to live within this collection and really stand on its own. I wanted this fragrance to feel comforting and uplifting at the same time, like wrapping yourself in the warmth and light of a vanilla-kissed daydream.” 

The Cloud franchise made its debut in 2018 with the launch of the original Cloud fragrance, becoming an instant cult-classic and winning 2019 Fragrance of the Year at the Fragrance Foundation Awards. In 2023, Ariana Grande expanded the franchise with the launch of Cloud Pink, making this her #1 selling fragrance collection with a devoted global fanbase. 

“Few fragrance collections today have the kind of global resonance and sustained momentum that the Cloud franchise continues to deliver,” said Noreen Dodge, Chief Marketing Officer and Chief Commercial Officer of LUXE Brands. “The continued growth and loyalty we’ve seen across markets is a testament to the strength of Ariana Grande fragrance franchise and Ari’s unique connection with her audience. The launch of Cloud Aurora expands this universe in a way that feels both new but still unmistakably Cloud.” 

“Our partnership with Ariana Grande has been formed over a decade of collaboration, award winning fragrances and groundbreaking growth globally,” said Tony Bajaj, President and Chief Executive Officer of LUXE Brands. “When we set our goals together it was Ariana Grande with her mom Joan that shared their aspiration to have a brand and franchise that stood the test of time like Elizabeth Taylor White Diamonds. Together we have surpassed this goal, and we look forward to the success of Ariana’s newest fragrance, CLOUD Aurora.” 

Created by Firmenich’s Clement Gavarry, the same perfumer behind the iconic Cloud and Cloud Pink fragrances, Cloud Aurora is a radiant blend of spun sugar, fluffy musk and juicy blackcurrant that swirls into vanilla-dipped petals and cozy woods. Finishing with a hint of vanilla smoke and golden amber for a lasting impression that is impossible to forget. 

The Design

The iconic Cloud bottle gets a dreamy new look —reimagined in a radiant pearlescent finish that catches the light like a soft shimmer in the sky. Cloud Aurora captures a moment of wonder, light and endless possibilities in the next era of the Cloud legacy.

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The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced that works have commenced on Dar al Funoon Abu Dhabi, a landmark institution on Saadiyat Island that will become one of the region’s most technically advanced performing arts venues upon opening in 2030. Representing a major investment in cultural infrastructure, the institution reflects Abu Dhabi’s vision to create world-class platforms for artistic excellence, international collaboration and cultural exchange.

Through its continued investment in culture, creativity and knowledge, Abu Dhabi is building a vibrant cultural ecosystem that connects local audiences with the world’s leading artists and institutions while reinforcing its position as a global capital for culture.

His Excellency Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said: “Dar al Funoon Abu Dhabi represents our long-term investment in artistic expression and reflects our comprehensive approach to cultural development. It is an approach rooted in our values, shaped by our people and open to the world. This is a deliberate investment in the future of our cultural ecosystem, and the scale of our ambition is clear. Dar al Funoon Abu Dhabi will be a permanent home for performance at the highest international level, bringing together leading artists, companies and creative talent from the UAE, the region and across the world. Through artistic residencies, international partnerships and world-class productions, it will expand opportunities for cultural exchange, inspire new generations of creatives, and further strengthen Abu Dhabi’s position as a global centre for creativity, exchange and artistic excellence.”

A home for the performing arts

Opening on Saadiyat Island, near the celebrated Saadiyat Cultural District, Dar al Funoon Abu Dhabi will be among the region’s largest and most technically advanced dedicated performing arts venues. The highly adaptable performance complex will be a permanent home for opera, ballet, theatre and other live performances at the highest international level, and will bring together acclaimed and emerging talent from the region and around the world across a range of artistic disciplines. Audiences will experience the arts at different scales, from intimate productions to major performances.

Dar al Funoon Abu Dhabi will offer 365 days and nights of events, performances and activities.

Its facilities include a multipurpose performance hall of more than 2,000 seats, a 3,500-seat open-air amphitheatre, a 400-seat studio theatre and a 250-seat jazz venue, with a combined capacity of more than 6,000 across its spaces.

The new performing arts institution is also envisioned as a platform for long-term artistic residencies, touring partnerships and co-productions with the world’s leading performing arts companies. It will bring the most celebrated artists and ensembles to Abu Dhabi while creating new opportunities for regional and emerging talent to perform alongside them.

Expanding Abu Dhabi’s cultural landscape

Dar al Funoon Abu Dhabi was commissioned by DCT Abu Dhabi and designed by the late Frank Gehry, one of the world’s most celebrated architects who is behind the architecture of the upcoming Guggenheim Abu Dhabi. It is envisioned as a living expression of music and performance, with a billowing fabric-like exterior that cascades over the heart of the site.

Its transparent façade invites the public into the artistic process, reflecting Abu Dhabi’s commitment to openness, engagement and cultural exchange.

These structures of Frank Gehry underscore Abu Dhabi’s commitment to architectural excellence and its strategic decision to invest in exceptional design that inspires and reflects the emirate’s cultural aspirations.

The performing arts have long flourished in Abu Dhabi, demonstrated by its designation as a UNESCO Creative City of Music; the annual Abu Dhabi Festival; the Berklee Abu Dhabi performing arts education centre; the Bait Al Oud music academy; and its role as host of International Jazz Day 2025, alongside other festivals and concerts.

The announcement of Dar al Funoon Abu Dhabi reflects the emirate’s commitment to investing in culture as a means of sustainable development. Beyond its cultural significance, the institution is expected to deliver lasting community and socio-economic benefits, creating jobs, developing local skills and talent, attracting cultural tourism and strengthening the creative economy as a driver of long-term growth for Abu Dhabi.

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Polaris: The Elegance of Jaeger-Lecoultre in Modern Sporting Style

A sporting heritage born in the 1960s: In 1968, Jaeger-LeCoultre ushered in a new era with the launch of the Memovox Polaris, a watch distinguished by its unconventional large case, which established it as an icon of diving watch design. A bold statement of intent from the Maison’s watchmakers, it expressed a spirit of bold ambition that continues to define the Polaris collection today.

When Jaeger-LeCoultre revived the historic Polaris name in 2018, it reimagined the modern sporting watch through an entirely new collection of timepieces designed for a dynamic modern lifestyle. Deftly balancing the practical functions and robust capabilities of a sports watch with Jaeger-LeCoultre’s distinctively elegant and timeless aesthetic, the Polaris collection pays direct homage to the Maison’s eponymous diving watches of the late 1960s.

Powered by high-performance calibres and distinguished by instantly recognisable design codes, the Polaris timepieces embody the adventurous character of their predecessors while reinterpreting their vintage appeal through a distinctly contemporary lens. The result is a collection of versatile modern classics.

New Compact Proportions Enhance Versatility

Precision in every detail: As tastes and lifestyles evolve, Jaeger-LeCoultre revisits the anchor model of the Polaris collection – the Polaris Date – introducing it in a more compact, 40 mm steel case. As well as reducing the diameter of the steel case, the Maison has slimmed it down to a thickness of 12.9 mm, preserving the ideal proportions of its bold and purposeful design while enhancing comfort, wearability and versatility. The Polaris Date is presented on a blue canvas strap, fitted with a double-folding buckle.

The Polaris collection’s distinctive aesthetic is anchored by its cases, which are distinguished by taut lines, glass-box crystals complemented by narrow bezels, a dynamic mix of brushed and polished surfaces and dual crowns.

Positioned off-centre, the second crown adjusts the internal rotating bezel, enabling a countdown of pre-set elapsed time – a practical function derived from the diving watch ancestry of the Polaris collections. The steel case is water-resistant to 20 bar.

Performance inside and out: The sapphire crystal case-back reveals the finely finished automatic movement, Calibre 899. Exemplifying the pragmatic character of the Polaris collection, it combines mechanical elegance with high performance and offers a power reserve of 70 hours – highly practical for life on the move. Like the movement of every Jaeger-LeCoultre timepiece, it was designed, produced and assembled entirely under the Maison’s own roof.

A Signature Dial

The dial of the new Polaris Date retains all the signatures that distinguish the collection.

A distinctive architecture based on concentric circles; assertively designed Arabic numerals and elongated trapezoid indexes; and skeletonised hands – with all indications coated in Super-LumiNova® for optimum legibility in low light conditions.

The lacquering of the dials is a lengthy and exacting process. After the grained and sunray finish are crafted, 7 layers of coloured lacquer and 35 layers of translucent lacquer are successively applied and finally meticulously polished by hand to create the mesmerising double gradient dial with profound depth.

The new, more compact dimensions of Polaris Date elevate its confident modernity and relaxed elegance while underlining its sporty and purposeful character, anchoring it as a contemporary classic perfectly suited to life’s everyday adventures.

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Citizen introduces its first-ever Disney Moana timepiece, a one-of-a-kind design inspired by the adventurous spirit, resilience and connection to nature that have made Moana a global cultural icon ahead of the highly anticipated new chapter in the franchise.

Inspired by the natural light and motion of the sea, the timepiece features exclusive original dial artwork created specifically for Citizen, blending flowing wave motifs, shimmering crystal accents and luminous mother-of-pearl details designed to evoke sunlight reflecting across open water. The design continues Citizen’s approach to artistic dial innovation through imaginative collaborations with Disney, bringing character-driven storytelling into collectible watchmaking through thoughtful materiality and elevated detailing.

The watch is also powered by Citizen’s proprietary Eco-Drive technology, which is celebrating 50 years of Innovation in 2026 and uses any light source, whether artificial or natural, to power a watch. A 36mm gold-tone stainless steel case is paired with a rich teal leather strap inspired by oceanic tones, while a three-hand movement and date display balance everyday versatility with elevated craftsmanship.

The limited-edition release is presented in a premium collectible box set inspired by the world of Moana, designed to extend the storytelling experience beyond the timepiece itself. Each set also includes an exclusive commemorative pin as a keepsake for Disney fans and collectors alike.

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At the centre of Bella’s design is a charming heart-shaped silhouette, elevated by the brand’s celebrated knot closure, a hallmark detail that has become synonymous with the brand’s signature design language. The PS27 Bella Micro Minaudière offers a fresh interpretation of statement dressing for the season ahead.

True to Ahikoza’s belief that luxury lies not in scale but in intention, Bella is delicate in appearance yet bold in character. The bag demonstrates how exceptional design can transform even the smallest accessory into a meaningful statement. Its distinctive silhouette and impeccable detail invite wearers to embrace individuality, confidence and a sense of joy.

Available in a curated palette of vibrant summer hues, Bella is designed to complement every occasion, from sunlit afternoons to evening celebrations. Though compact in size, the micro minaudière is thoughtfully proportioned to carry life’s smallest, yet topline items, ensuring practicality without compromising style. This season, Ahikoza invites you to carry your heart on your sleeve and in your hand.

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