ECCO, the Danish premium footwear and leather goods brand known for its commitment to comfort and innovation, ECCO Malaysia and Singapore is proud to introduce Yuna as its latest campaign star.
Empowered. Fearless. Unapologetic. A force for change. Yuna embodies the modern icon—an individual whose artistry, confidence and resilience redefine global culture. As a musician who has charted her path on the international stage, she exemplifies ECCO’s philosophy of creating.
For ECCO, an icon is more than someone who is recognised—it is someone who leaves a lasting imprint on society. Icons are visionaries, changemakers and pioneers who challenge the status quo. Yuna’s journey—from Kuala Lumpur to international success—reflects ECCO’s commitment to empowering women with footwear that supports them at every step.
Launched on International Women’s Day, Yuna shares her thoughts on what it means to be an icon:
“What makes a woman iconic is being authentically yourself. It sounds simple, but it’s challenging in a world that often places women in boxes. Through my experiences as a woman in the entertainment industry, I’ve learned that being iconic isn’t measured by material achievements. It starts with self-validation and courage to ‘step boldly’ as yourself. It’s about standing by your principles, trusting your inner voice and knowing that rejection is redirection towards something better. True icons also uplift others, using their privilege to empower women around them, every woman is an icon in their own ways.”
As part of the Icons That Last campaign, Yuna showcases ECCO’s latest innovation—the 12-Hour Heels Collection— that also includes the ECCO SCULPTED ALBA 65, block-heeled sandals that utilise ECCO’s Fluidform™ Direct PU injection technology, designed to support natural movement and provide all-day comfort
“Footwear plays a crucial role for me, especially as a performer,” says Yuna. “Imagine being on stage for hours or attending multiple events daily. Comfort is essential. ECCO echoes my personal belief in fashion that it should be unique, interesting and fun—but above all, quality and comfort must come first”. “I’m honoured to collaborate with ECCO, a brand that prioritises quality and comfort with a versatile range of footwear for every individual and occasion,” says Yuna.
Harnessing ECCO’s bold fusion of style, comfort, practicality and polish, the collection’s styles are designed to keep pace with modern life. These shoes are made for women who always do and wear things their way.