DREST, the luxury fashion styling platform, founded by industry leader, Lucy Yeomans, announces a new partnership with Cartier, launching the new season Clash de Cartier collection on DREST.
The collaboration marks DREST’s further evolution into jewellery, broadening the platform’s luxury categories beyond fashion and accessories and bringing Cartier’s contemporary emblematic collection, Clash De Cartier, into its roster of storied luxury brands.
Clash de Cartier shakes up Cartier’s aesthetic heritage with a vibrant palette of coloured stones, red and green tinted agate, pink chalcedony and onyx, in XL volumes and modular wearing options. The collection is sculptural, tactile and bold and reflects a modern approach to jewellery, appealing to a younger luxury customer who values individuality as much as craftsmanship.
DREST invites players to discover, explore and style the newest drop of Clash de Cartier rings, earrings, bracelets and necklaces, through a guided narrative and editorial styling challenges with virtual prizes presented in the iconic Cartier red jewellery box.
The DREST x Cartier collaboration reflects DREST’s growing role as a powerful digital, luxury partner, offering brands creative ways to connect with new consumers through interactive digital storytelling, styling-led discovery and cultural connection.
“Clash de Cartier is a bold and distinctive collection and we are incredibly excited to be introducing it to our global DREST audience,” says Lucy Yeomans, Founder and CEO of DREST. “To be partnering with one of the world’s most iconic houses on this, our first fine jewellery activation, is important, and also perfectly demonstrates the way in which luxury products can be discovered and explored through creativity, styling and cultural relevance.”