The month of May saw cinema admissions return to pre-pandemic levels, and advertisers are taking note. With major releases thriving such as Marvel Studios Doctor Strange In The Multiverse of Madness achieving the all-time biggest opening weekend and a lifetime box office collection exceeding RM45Mill at the Malaysian box office, and Maverick Top Gun recording the highest ever opening weekend of any Tom Cruise film in his 40 year career globally estimated to be USD $248Mill.
“We have witnessed cinemagoers of all ages returning to the cinema, from family audiences over the Hari Raya holiday period to older markets enjoying Top Gun Maverick. Whilst Dr Strange has set new records, we are also seeing strong performances from family films like Sonic the Hedgehog 2 and regional titles such as RRR and KGF 2, which is evidence of a well-rounded recovery. With cinemas now back to 100% capacity, with an enormous slate of blockbusters lined up for the second half of the year, we are seeking strong interest from our corporate partners to re-engage with Cinema as a medium as they understand the importance of cinemas in today’s attention deprived society to build their brand campaigns.
Also, Covid-19 has shifted consumer behavior and how we run our business for good, this shift has opened tremendous opportunities for us to work across cinema and digital channels to maximize engagement for brands with moviegoers” stated via a joint statement from Mohit Bhargava, Chief Marketing Officer at TGV Cinemas, & Maaresh Starling, CEO Redberry Ambient Media.
Fan Chen Yip, Chief Investment Officer of Mediabrands said, “After months of staring at small screens and perhaps battling with internet downloading issues, we know that people are all excited to be back in cinemas which is why cinema is the best media to use when people are looking forward to viewing something exciting. In this ever-growing competitive media world where the audience’s attention is increasingly difficult to attract, cinema provides brands with additional touchpoints to engage with a wide spectrum of audiences.”
“TGV Cinemas and Redberry have provided us with an excellent solution which has helped us reach our target audience. Our ads have been seen by thousands of people on the big screen, which has been great for brand awareness but has, more importantly, generated interest from prospective customers. From inception to output, Redberry always manages the process so pleasantly and efficiently. The professionalism, service, and flexibility of Redberry and TGV always exceed our expectations,” said spokesperson from Brickfields Asia College said in a statement.
TGV boasts an enviable blockbuster line up for the second half of 2022 including Top Gun Maverick, Jurassic World Dominion, Minions: The Rise of Gru, Thor: Love & Thunder, Black Panther: Wakanda Forever, Shazam! Fury of the Gods, and Avatar the Way of Water.
For more information, visit www.tgv.com.my