Coach launches its Spring/Summer 2026 eyewear collection, continuing the house’s storytelling rooted in authentic self-expression. Inspired by the bold attitude of today’s generation, the campaign stars brand ambassador Cheng Xiao, who brings the collection to life in a vibrant new visual direction that celebrates expressing your personal style with confidence.
The Spring/Summer 2026 eyewear campaign spotlights individuality, featuring styles that blend timeless designs with modern edge, offering versatile options to match different styles, moods, and occasions. The collection includes the C Hardware Oval Cateye Sunglasses for a classic style with vintage charm, as well as the C Hardware Optical Frame features a sleek and minimalist look—all finished with heritage touches such as Signature C hardware. The collection also introduces solid-colour styles in pure, saturated tones with simple, refined details, refreshing the spirit of spring while effortlessly fitting into diverse lifestyles and everyday looks.
“Eyewear is a way to show your attitude, and working with Coach on this campaign was such a meaningful experience; it felt like a journey to explore my inner self,” says Cheng Xiao. “Each pair unlocks a different side of who I am, and I hope everyone can find the style that feels true to them and express their individuality with confidence.”