The Thalia Sodi ™ x Anna Zuckerman Collection was launched on 1/6/2026, available exclusively through Anna Zuckerman boutiques and at AnnaZuckerman.com.

Zuckerman, who has spent over 25 years quietly disrupting the idea that luxury is a privilege rather than a right, was equally clear about the intention: “This collection is fearless, colourful, contemporary and full of life. It was designed for today’s modern woman who wants luxury, glamour and versatility without waiting for someone else to buy it for her.”

That message, “Buy it yourself,” runs through every piece like a through-line. The vivid gemstone hues, the bold silhouettes, the designs built for layering and stacking and mixing, this is not jewellery made to sit in a box for that special occasion. It’s jewellery made to be worn now, by you, “just because.”

Founded in Miami with a mission to democratise fine jewellery, Anna Zuckerman has long understood that the desire for beauty is universal even when access isn’t. Diamond Crystalline® technology is the brand’s answer to that gap: it is technically sophisticated, visually indistinguishable from the real thing, and priced for the woman who shouldn’t have to choose between her rent and her radiance.

For international superstar and Queen of Latin pop, the collaboration is a natural extension of how she has always moved through the world: on her own terms, in full colour, without apology. She has always dressed the way she wanted. She has always believed women deserve more. This collection is simply the latest, most sparkling proof of that.

“I’ve always believed that fashion and luxury should be accessible to everyone. With this collection, I wanted to create pieces that make every woman feel radiant, confident and special, without compromising on quality or style,” says Thalia.

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Set against the vibrant backdrop of New York City, the campaign captures intimate, everyday moments, each thoughtfully elevated by the subtle touch of Gabriel & Co. jewellery. Through this lens, the campaign highlights the beauty found in life’s quiet details and the power of meaningful connection.

“Jessica brings an authenticity and grace that aligns seamlessly with our brand, making her the perfect choice to bring our vision to life,” says Dominick Gabriel, Chief Design Officer and Co-Founder, Gabriel & Co. “The campaign truly reflects our belief that love is built slowly with intention, attention, and time which is the spirit behind all of our designs.”

At the heart of the campaign is Gabriel & Co.’s guiding philosophy, Love, Perfected. This philosophy remains the main goal for the brand in every endeavour, which can be seen through a commitment to crafting jewellery that resonates on a personal level and honours life’s most cherished moments. Alba’s presence within the celebrity endorsement campaign reinforces this message, showcasing pieces that complement both special occasions and the beauty of daily life.

“Jewellery has always been such a personal expression for me, it’s not just about how something looks, but what it represents. I chose to work with Gabriel & Co. because they bring this to life in such a genuine way, creating pieces that celebrate both everyday beauty and life’s biggest milestones. It becomes part of your life, your memories and the moments you want to hold onto,” says Jessica Alba, the face of the campaign.

This iconic pairing and celebrity endorsement marks a significant milestone for Gabriel & Co. as the brand continues to evolve and expand its reach, connecting with a broader audience through storytelling that is both aspirational and relatable.

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For much of the 20th century, wristwatch design was shaped by a cultural preference for restraint. Above all, watches were instruments of precision and markers of refinement, designed to sit discreetly on the wrist. Men’s watches typically measured between 30 and 34 mm, reflecting ideals of elegance and proportion, while women’s timepieces were often conceived as intimate, jewellery-like creations, sometimes even smaller. The Reverso, created in 1931, embodies this philosophy. Its rectangular case, born from a functional brief, naturally lent itself to compact dimensions, becoming a canvas for both masculine sophistication and feminine expression. Over time, evolving lifestyles and aesthetics led to a gradual increase in watch sizes, favouring a stronger presence on the wrist. Today, however, a renewed sensitivity to comfort, authenticity and timeless design is bringing smaller proportions back into focus, reconnecting with a more classical vision of watchmaking. As a tribute to this heritage, Jaeger-LeCoultre revisits some of the most emblematic Reverso models through a selection of smaller, more refined interpretations.

• Reverso Classic Small Monoface: 2 versions are available – one in steel with an alligator strap or steel bracelet and one in 18k pink gold (750/1000) with an alligator strap.
• Reverso Classic Small Duetto: 3 versions are available – two in steel, one set with diamonds on the verso, with an alligator strap or steel bracelet with an additional alligator strap and one set with diamonds on both sides, with a blue alligator strap or steel bracelet, offered with an additional alligator strap. The last version is offered in 18k pink gold (750/1000), set with diamonds on the verso, available with an alligator strap or 18k pink gold (750/1000) bracelet with an additional alligator strap.
• Reverso Classic Monoface ‘Origin’: With their gadroons set with diamonds on the recto, presented in steel with an interchangeable blue alligator strap or with a steel bracelet.
• Reverso Tribute Duoface Small Seconds: Crafted in steel, featuring an interchangeable strap in black calfskin and grey canvas with a double-folding buckle.

Signature Design Codes, Subtly Refined

Immediately recognised by their swivelling case and Art Deco lines, both Small models are presented in steel or 18K pink gold (750/1000). On the front dials, the Reverso Small models’ timeless signatures are maintained: a guilloché sunray pattern in the central rectangle appears to extend seamlessly into the markings on the chemin de fer minutes track. The textured pattern and vertically brushed dial forms the backdrop to the crisply defined Arabic numerals.

The Reverso Classic Small Monoface is complemented by alligator straps: the 18k pink gold (750/1000) version comes with taupe alligator and the one in steel with blue alligator strap or the option of a polished five-row steel bracelet. Adding a subtle touch of refinement, the ‘JL’ logo on the dial is now applied rather than transfer printed.

As with all Monoface models, the blank metal caseback invites personalisation with engraving or lacquer work, to celebrate a treasured memory or express individual style – an element that the owner can keep private or display to the world, according to which way the case is turned.

Offered in steel or 18k pink gold (750/1000), the Reverso Classic Small Duetto features a subtly modernised dial with new tone-on-tone applied numerals and ‘JL’ logo creating a harmonious and nuanced three-dimensional effect. The reverse dial also gains a sleeker and more contemporary look: the absence of numerals for 12 and 6 amplifies the sunrayed effect of the circular centre, while applied ‘double sunray’ indexes reinforce the pattern of the guilloché outer section. Underlining the Maison’s commitment to craftsmanship, more than 20 steps are required to create the two dials. While the Reverso Duetto traditionally features diamond-set gadroons on the reverse side of the case only, a new ‘Double Set’ option in steel is set with brilliant-cut diamonds on both sides of the case.

The Reverso Classic Small Duetto is offered with a strap package comprising a blue alligator strap and a steel bracelet (steel case) and a taupe alligator strap and 18k pink gold bracelet (pink gold case). All models feature Jaeger-LeCoultre’s signature interchangeability system, enabling an effortless and rapid change of style with fingertip operation.

Introduced in 2025, the Reverso Classic Monoface ‘Origin’ pays homage to the proportions and aesthetics of the first feminine Reverso, created in 1931. A new interpretation features diamond-set gadroons, enhancing the play of light on the dial finishes and case. Presented in a steel case, with the option of a blue alligator strap or polished steel bracelet, it features the unique attribute of all Monoface models: a blank metal caseback that can be personalised with engraving or lacquer. It can be worn in two ways: with the decoration hidden and the dial showing or with the case flipped over and worn like a piece of jewellery, with the time hidden until the wearer wishes to see it.

For 2026, the Reverso Tribute Duoface Small Seconds has been reinterpreted with smaller case dimensions of 42.9 mm x 25.5 mm, creating a new ‘medium’ size that is closer to the original Duoface models of 1994. With this return to a classical size, the silvered-coloured opaline front dial is complemented by a blue-grey reverse dial that displays the second time zone – a colour new to the Duoface line that is enhanced by sunray satin-brushing and the polished steel of the case. Fitted with the manually wound Calibre 854, the Reverso Tribute Duoface Small Seconds is presented with a black calfskin, designed by Casa Fagliano, featuring Jaeger-LeCoultre’s signature interchangeability system for an effortless change of style.

Enhanced Reliability and Precision

Among the 1,400 calibres designed and produced in-house by the Manufacture Jaeger-LeCoultre since 1833, many have achieved notable longevity, thanks to their reliability and precision. However, even on these ‘pillar’ movements, the Manufacture’s engineers are constantly making improvements in a quest for enhanced performance.

The new versions of Calibre 846 – fitted in the Reverso Classic Small Monoface – and Calibre 844 in the Reverso Classic Small Duetto represent a total of 16 changes to the mechanisms. Among them, a new silicon escapement increases the movement’s efficiency by reducing friction, while also enhancing robustness and precision by reducing the negative impact of magnetism. With an increase in the barrel diameter – achieved without increasing the overall size of the calibre – power reserves have increased from 38 hours to 50 hours.

The latest versions of these four emblematic Reverso models perfectly represent Jaeger-LeCoultre’s commitment to safeguarding the collection’s unmistakable identity, evolving in new aesthetic directions that keep it eternally modern and constantly improving mechanical performance and precision.

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Two originals. One DNA

The 911 GT3 S/C is defined by its ultimate motorsport spirit, perfectly balanced with everyday practicality. With stick shift and a high-revving engine, it combines maximum dynamics with endless fun-to-drive. Its high-revving, naturally aspirated engine and uncompromising lightweight design make the 911 GT3 S/C the lightest, most dynamic open 911, embodying pure motorsport DNA on track and street alike. Its horological twin: the 911 GT3 S/C Chronograph. Born from a joint development with the car, the two are inseparably linked.

Consistent lightweight construction

Lightweight construction does not automatically mean minimalism. True to the 911 GT3 S/C, the accompanying chronograph embodies Porsche’s distinctive approach to lightweight design: the case and pushers are available in either glass bead-blasted titanium or titanium with black titanium carbide coating. The same applies to the bezel, which is available with a pulsometer, tachymeter or minute scale.

Motorsport design for the wrist with customisation options

A distinctive design feature is the GT dial, developed specifically for the 911 GT3 chronograph, with its characteristic hexagonal pattern that echoes the hexagonal air intakes on the car. The GT dial and the optionally available “RS” dial in a carbon-like look also echo the lightweight design aesthetic. Both versions are protected by a sapphire crystal with sevenfold anti-reflective coating on both sides and a highly scratch-resistant hard coating. The clean design of the indices, a yellow ring, and black rhodium-plated hour and minute hands with Super-LumiNova® coating ensure optimal readability. This design is echoed on the 911 GT3 S/C’s instrument panel, as the Sport Chrono GT module—developed by Porsche Design for the Porsche GT models—mirrors the chronograph’s aesthetic. The look of the tachometer and the sporty totaliser at 6 o’clock are also perfectly aligned. The chronograph hands are available in Performance (white), Essence (black), and GT (yellow). Matching the vehicle paint, the colour ring around the dial is available in all 911 GT3 S/C exterior colours as well as the shades from the “Paint to Sample” programme. Further references to motorsport and the home of the 911 GT3 S/C are found in the small seconds at 9 o’clock, featuring the “911 GT3” lettering, a checkered-flag design, and the inscription “Born in Flacht”—the location of the Porsche Development Center.

High-performance on the inside. “Street Style” on the outside

The case back, made of sevenfold anti-reflective, hard-coated sapphire crystal, reveals the Porsche Design calibre WERK 01.200 with COSC certification and flyback function. It allows a running timing measurement to be stopped, reset and restarted instantly at the push of a button. The standout feature, both technically and visually, is the “911 GT3 S/C Rotor”, precisely modelled on the car’s wheel design and available in Brilliant Silver, Dark Silver, California Gold, and Black (satin finish). It is completed with the black rotor cap with the two-tone Porsche crest. The arch housing the sapphire crystal is crafted from glass bead-blasted titanium or titanium with a black titanium carbide coating and can be personalised with a laser engraving of up to twelve characters. Owners of the 911 GT3 S/C with the Street Style Package are furthermore entitled to exclusive, specially designed highlights. The Package embodies a look that stands out from the norm, distinguished by the sleek, contemporary pared-down contour of the Porsche crest. In Pyro Red, it not only gives the wheel hub covers a distinctive touch but also enhances the chronograph’s rotor cap.

Personalisation with character

The strap also offers a variety of options for personalisation. Made from genuine Porsche vehicle leather and stitching, it can be customised to match the configuration of the car’s interior. An optional “GT3” embossing at 6 o’clock reinforces the link between the sports car and the timepiece. The calfskin leather straps with a double-folding titanium clasp (matching the case finish) are available in three sizes and can be easily exchanged thanks to the quick-change mechanism. In addition, Porsche Design offers a titanium bracelet with a fine adjustable titanium folding clasp, available in case-matching finishes: glass-bead blasted or black titanium carbide-coated. Exclusively for owners of the 911 GT3 S/C with Street Style Package, there is a matching two-tone leather strap in Guards Red and Slate Grey. If desired, this leather strap can also feature a “GT3” embossing at 6 o’clock.

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The Royal is a longstanding TUDOR model with an air of elegance that’s been iterated on for decades. Now the model is getting Manufacture Calibres in addition to a range of exciting new dial colours in both the stainless steel and the S&G configurations. Royal was a name first used by TUDOR in the 1950s to emphasise the superior quality and exquisite designs of its watches, which stand until today. Now, the Royal range just got even more magnificent with a host of new dial colours in three brand-new sizes: 30mm, 36mm and 40mm. Now, there’s a Royal for every wrist. The bezel has been redesigned with razor-sharp polished notches that elevate the overall look and feel of the case, and on the 40mm version, there’s a Day complication. The end links and lugs have also been redesigned as to not allow the links to touch the case, preventing abrasion.

Key Points

• 30mm, 36mm and 40mm satin-brushed and polished case in stainless steel or stainless steel and yellow gold
• Sharply-cut notched bezel in stainless steel or yellow gold
• Manufacture Calibres MT5201, MT5412 and MT5633
• Variety of dial colours, including black, blue, silver, green, light blue, ivory, salmon, burgundy, brown, champagne-colour and mother-of-pearl
• Baton hands with Grade A Swiss Super-LumiNova® luminescent material
• Integrated five-link satin-brushed and polished bracelet in stainless steel or stainless steel and yellow gold with TUDOR “T-fit” rapid adjustment clasp
• Five-year transferable guarantee with no registration or periodic maintenance checks required

Tudor Royal Is “Born To Dare”

Since its founding in 1926, TUDOR has endeavoured to produce the best possible watches at the best possible price. This mission, bold then as it is now, is inspired by the vision of the brand’s founder Hans Wilsdorf. The inventor of several cornerstones of modern fine watchmaking – wristwatch precision, waterproofness and the self-winding mechanism – Wilsdorf dreamed of devising a watch that was technically perfect while remaining affordable, and so created the TUDOR brand to bring his dream alive. The TUDORRoyal range forms part of this uncompromising heritage, promising its future owner no less than the best possible quality at the best possible price. Made in Switzerland from a block of one of the most robust stainless steels in existence, 316L steel, the case of the TUDOR Royal models is waterproof in all circumstances and to 100m (330 ft) below sea level thanks to its screw-down crown and case back. The movement – a high-performance Manufacture Calibre developed and manufactured by TUDOR – is adjusted to one of the most demanding chronometry standards in the watchmaking industry. Finally, the smooth and seamless five-link metal bracelet with a “T-fit” clasp stands out thanks to the quality of its feel, design, manufacturing and finish. All these things and more come together to produce the famous TUDOR quality, a philosophy summarised by the brand’s signature, “Born To Dare” – always striving to do better.

Sport-Chic Watch With Integrated Bracelet

The TUDOR Royal range is the ultimate in balance, elegance and versatility. With its integrated metal bracelet ensuring an uninterrupted line with the case, TUDOR Royal embodies fluidity and unmistakable style. Characterised by its three wide satin-brushed links set between two slimmer polished elements, the smooth quality of its surfaces and edges, as well as the presence of the “T-fit” clasp, emphasise the importance that TUDOR places on ensuring its comfort on the wrist. Available in stainless steel or with alternating links in stainless steel and yellow gold, the meticulous finishes of the models in this range cater to every taste.

Manufacture Calibres Now Powering the Royal Line

The Royal line is now powered by TUDOR Manufacture Calibres, complete with the finish typical of these high-performance movements; their rotors in tungsten monobloc are openworked and satin-brushed with sand-blasted details, and their bridges and mainplate have alternating sand-blasted, polished surfaces and laser decorations.

Their build is designed to ensure robustness and precision. To do this, their variable inertia balance wheel is maintained by a sturdy traversing bridge with a two-point anchoring. This system, together with non-magnetic silicon hairsprings, enables the Manufacture Calibres MT5412 and MT5633 to function within a tolerance range of 6 seconds (-2/+4) and 8 seconds (-3/+5) for the small diameter Manufacture Calibre MT5201, in all cases tested on fully assembled watches.

Another notable feature is that the power reserve of the Manufacture Calibres MT5412 and MT5633 are “weekend-proof”; that is to say, they have a 70-hour power reserve (50 hours for the MT5201), which enables the wearer to take the watch off on a Friday evening and put it back on again on Monday morning without having to wind it. Even if you need a weekend away, your watch does not.

The Tudor Manufacture

Every TUDOR watch is assembled and fully tested to TUDOR’s superior standards at the new TUDOR Manufacture located in Le Locle, Switzerland. This new state-of-the-art facility, bringing together the know-how of watchmakers with the best in production management and automated testing systems, was completed in 2021 after three years of construction. All decked out in TUDOR red, the Manufacture spans over four levels totalling 5,500 square meters and is physically and visually connected to the neighbouring Kenissi Manufacture, the TUDOR movement production facility founded in 2016. With Kenissi and a network of TUDOR-owned affiliates, the brand has been able to integrate the development and production of high-performance mechanical calibres. As a consequence, TUDOR now fully masters the manufacturing of strategic components and can guarantee their quality.

The Tudor Guarantee

Since its creation by Hans Wilsdorf in 1926, and in line with his vision of an ideal watchmaking product, TUDOR has never stopped producing the most robust, durable, reliable and precise watches in existence today. Bolstered by this experience, and confident in the knowledge of the superior quality of its watches, TUDOR offers a five-year guarantee on all its products. This guarantee does not require the watch to be registered or any periodic maintenance checks to be performed and is transferable should the watch change ownership during coverage. TUDOR also recommends that its watches should be serviced approximately every 10 years depending on the model and the extent of its use on a day-to-day basis.

Tudor Is “Born To Dare”

In 2017, TUDOR launched a new campaign with the “Born To Dare” signature. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air and underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. It is testimony to TUDOR’s singular approach to watchmaking, which has made it what it is today. At the cutting edge of the watchmaking industry, its innovations are now essential benchmarks. The TUDOR “Born To Dare” spirit is supported throughout the world by first class ambassadors, whose achievements result directly from a daring approach to life.

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Maserati and Bianchet, the Neuchâtel-based Swiss maison of haute horlogerie, announce a special collaboration in the name of the philosophy they have always shared: passion for beauty that never gives in to compromises, mechanical rigour and artisan tradition, all expressed through balance and precision. To mark the centenary of the iconic Trident emblem inspired by Bologna’s Fountain of Neptune – which made its first appearance on the Tipo 26 when it came in victorious at the Targa Florio – Maserati and Bianchet present UltraFino Maserati, the Flying Tourbillon watch available in a limited collection of 100 one-of-a-kind timepieces, unveiled at the Watches and Wonders 2026 trade fair in Geneva.

A Meeting of Two Philosophies

The convergence of Maserati and Bianchet serves as the natural, inevitable union of two trajectories that have long run in parallel.

Founded in Bologna in 1914 and now headquartered for over 80 years in Modena, Maserati translates racing passion into cars that embody performance, comfort and typically Italian style. The Nettuno V6 engine, an in-house development featuring an innovative pre-chamber combustion system with dual spark plugs drawing directly from Formula 1 technology, epitomises the brand’s vision: extreme performance and refined elegance.

Bianchet – rooted in Neuchâtel and with its manufacturing base in La Chaux-de-Fonds, the cradle of Swiss haute horlogerie – has embraced a similar and equally rigorous vision since its foundation. Its approach is governed not only by engineering ambition but also by explicit aesthetics: each timepiece is designed in accordance with the principles of the Golden Ratio, so that beauty and proportion become structural, intrinsic qualities of the piece. A philosophy in which function follows form and in which the architecture of the movement satisfies the eye as much as it does its designers.

UltraFino Maserati is therefore the meeting point of these two philosophies: a perfect balance between form and function.

Mcpura and Ultrafino: Two Objects, One Soul

The UltraFino Maserati design draws its inspiration from the Maserati MCPURA: the brand’s latest supercar, unveiled at the 2025 Goodwood Festival of Speed and made in Modena. Powered by a 630-hp twin-turbocharged 3.0-litre Nettuno V6 and built around a carbon-fibre monocoque, Maserati MCPURA can achieve 0-100 km/h in under 2.9 seconds, a figure that speaks less of brute force than of the mastery of weight, balance and material science. Thanks to a its lightweight construction and meticulous hand-finishing at the Viale Ciro Menotti plant, Maserati MCPURA is the expression of engineering as a form of art. A car that embodies over 100 years of Italian racing heritage and channels it into something contemporary and uncompromising.

The parallels between the watch and supercar are deliberate and precise: the open-worked skeleton dial of UltraFino Maserati takes its visual language from the birdcage-design wheel architecture of MCPURA, with its iconic triple split-spoke design forming a trident motif. The AI Aqua Rainbow finish, which made its debut on MCPURA at Goodwood and belongs to Maserati’s Fuoriserie Collezione Futura programme, infuses the watch dial and runs as a signature accent along the rubber seam of the case, creating the same prismatic depth on the wrist that the car achieves at road speed. The grade 5 titanium bridges and main plate, the high-density carbon case and bracelet, all mirror the torsional stiffness of MCPURA’s carbon fibre chassis, while the flying tourbillon cage – open, visible, suspended – evokes the beating heart of the Nettuno engine.

Where the MCPURA relies on its carbon-fibre chassis to ensure high levels of torsional rigidity whilst absorbing the demands of the road, UltraFino Maserati addresses the equivalent challenge of shock in mechanical watchmaking. Dedicated shock-absorbing solutions have been integrated at both the balance wheel and structural levels, enabling the movement to withstand forces of 5,000 G, an exceptional specification that draws a direct parallel with MCPURA’s suspension engineering and electronic traction management.

Where Engineering Meets Design

The beating heart of UltraFino Maserati is the Bianchet UT01 calibre. Entirely finished by hand: sand-blasted, satin-brushed and polished, with hand-bevelling on every bridge, on the main plate and on the tourbillon cage, the UT01 calibre represents a series of original engineering decisions, each made at the service of a challenging thin profile of 3.85 mm. The suspended mainspring barrel eliminates the traditional ratchet wheel, recovering vertical space while delivering a 60-hour power reserve. A 2.66-mm thin tourbillon cage houses a large screw balance wheel with variable inertia, beating at 3 Hz, which preserves both the visual presence of a generous escapement and the functional safety margins demanded by a wearable instrument. A bespoke winding and time-setting architecture reduces friction and refines energy transfer throughout the gear train.

The result is a movement of 225 components and 29 jewels, finished entirely by hand, within a total case height of 9.9 mm. The case is constructed in high-density carbon fibre with vulcanised rubber, and the hand-finished crown is protected by integrated carbon crown-guards. Both the bezel and case-back are fitted with glare-proof sapphire crystal. Water resistance is also guaranteed up to 5 ATM. Two straps have been imagined for UltraFino Maserati: an integrated high-density carbon-fibre bracelet, and a natural vulcanised rubber strap with a titanium folding clasp. The timepiece weighs 36 g without the strap, with every detail reflecting the rigour that defines this work of haute horlogerie.

A Limited Edition of 100 Pieces

UltraFino Maserati is presented in a limited of 100 timepieces, a number chosen to echo the centenary of the Maserati Trident. Each piece is individually numbered and produced at Bianchet’s atelier in La Chaux-de-Fonds to the standard of hand-finishing and precision that defines the brand.

Cristiano Fiorio, Maserati Chief Marketing Officer and BOTTEGAFUORISERIE General Manager, adds: “With Bianchet, we share a concept: creating objects where iconic design, elegance and authentic performance co-exist in a perfect balance. UltraFino Maserati embodies this harmony: a distinctive aesthetic, based on our iconic heritage and our sporting DNA, transformed into a sophisticated form of elegance that speaks the language of our unmistakable Trident logo, 100 years after its first appearance on one of our cars.”

Rodolfo Festa Bianchet, Founder and CEO of Bianchet, says: “Bianchet and Maserati are built on the same foundation: the certainty that engineering at its highest level is inseparable from beauty. UltraFino Maserati is not a watch inspired by a car. It is the meeting point of two objects that speak the same language, and the expression of two Maisons that have never accepted any compromise in terms of performance and elegance.” 

To celebrate UltraFino Maserati’s debut at the Watches and Wonders 2026 trade fair in Geneva, Maserati and Bianchet are offering invited guests an exclusive MCPURA driving experience: a unique opportunity to discover the watch and car, and to experience at first hand the creative dialogue that gave rise to this extraordinary collaboration.

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Rado, the globally recognised Swiss watchmaker celebrated as the Master of Materials, is marking the 40th anniversary of its iconic Integral timepiece with a special Anniversary Edition. In 1986 Rado became the first watch brand to manufacture high-tech ceramic in series, on a global scale, since that time the Integral has consistently represented the perfect balance of cutting-edge materials and timeless design. This milestone edition honours four decades of innovation and reaffirms Rado’s pioneering role in high-tech ceramic watchmaking.

“High-tech ceramic embodies everything Rado stands for: exceptional design, remarkable durability and a smooth, silky touch that feels like an extension of the wearer. This Anniversary Edition is a reminder of what makes Rado unique, the courage to imagine, the determination to experiment, and the mastery to transform visionary ideas into timeless design. As we have always believed, if we can imagine it, we can make it. And if we can make it, we will,” said Adrian Bosshard, CEO of RADO.

The debut of the Anniversary Edition serves not only as the unveiling of an exceptional timepiece but also as a commemoration of a defining milestone in Rado’s legacy. To celebrate this milestone, Rado will host an exclusive, invitation-only event in New York in partnership with Time+Tide— the global watch platform that seamlessly blends editorial authority with a curated retail experience. Guests will have the opportunity to experience the Anniversary Edition firsthand while celebrating four decades of design and material innovation.

The global celebration will unfold through a series of events across key markets, beginning in Switzerland on April 10, where a select group will experience an exclusive tour of the high-tech ceramic production process at Comadur.

Timeless Elegance: The Integral

First introduced in 1986, the Rado Integral was the first watch collection to combine high-tech ceramic with a seamless case-and-bracelet design. Originally launched as the DiaStar Anatom, it was renamed Integral in 1988. The collection is defined by its clean lines, sapphire crystal and integrated construction. Over the time, the Integral has evolved with new materials and technologies while maintaining the elegance and durability that define Rado. The Integral continues to exemplify Rado’s mastery of materials and commitment to design excellence.

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Desert diamonds, first unveiled as a beacon in October 2025, draw inspiration from the colours of the earth from which they originate. The campaign celebrates a unique spectrum of colours — each shade telling a story of resilience, authenticity, and enduring love. The bridal campaign will build upon the success and momentum of the Q4 Desert diamonds launch.

Evolving the modern bridal aesthetic and highlighting the distinct character of each stone, Desert diamonds’ warm hues echo diverse forms of love, with sunlit whites and champagnes, soft sand tones and sunset blush and dawn colours reflecting the uniqueness of nature’s beauty. Together, these colours celebrate the evolving journey of love in all its forms – authentic, true and timeless.

The Desert diamonds bridal campaign is an industry-wide umbrella programme, the goal of which is to create demand for natural diamonds by reigniting consumer desire with a new and relevant message. Retailers and designers across the industry have been working to develop pieces that showcase the full desert-inspired palette, including notable jeweller Kindred Lubeck, who will unveil her first bridal collection in conjunction with the campaign launch.

Sandrine Conseiller, CEO of De Beers Brands & Diamond Desirability, said: “The success of Desert diamonds reinforces the spirit of authentic, evolving love. Today’s brides want something truly unique that delivers meaning and individuality. Natural diamonds, forged by nature over billions of years, in a range of colour choices are the perfect symbol of a love that is uniquely theirs – resilient, genuine, timeless, colourful. This soft palette of natural colours celebrates the modern couple’s desire to celebrate the individuality of their commitment and the promise of a forever that truly reflects their story.”

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Spend Your Time Wisely builds on this mindset by exploring the many ways people experience and manage their time amid the noise and demands of modern life. Rather than defining a single approach, the campaign acknowledges that everyone’s circumstances and capacities are different—and that meaningful moments can be found in ways that feel authentic and attainable to each individual. It highlights the value in the pauses, points of focus, and small pockets of calm people can create throughout their day, celebrating a more intentional relationship with time that is personal, flexible and grounded in real life.

“We are proud to present a campaign that truly reflects what Victorinox timepieces stand for,” says Ulrich Wohn, President of Victorinox North America. “‘Spend Your Time Wisely’ celebrates the meaningful moments people create for themselves—whether by disconnecting or being purposefully present—while honouring the exceptional Swiss craftsmanship that defines our watches.”

Highlighting Victorinox’s 2026 key watch collections, including the I.N.O.X. Automatic, Swiss Army and the all-new Concept One. This campaign highlights innovative timepiece features while elevating Victorinox watches as essential tools for those who choose to be present, prepared and deliberate.

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Since its introduction in 1998, the Portugieser Chronograph has brought a touch of sporty elegance to IWC Schaffhausen’s Portugieser collection. With its two vertically arranged subdials and an inner flange with a quarter-second scale, the chronograph has established itself as one of the Swiss luxury watchmaker’s most recognisable and popular watch designs. IWC now presents a creative reimagining of this timeless classic: the first all-black version crafted from Ceratanium®.

“With its clean, pure and timelessly relevant aesthetic, the Portugieser Chronograph has captivated me from the beginning. I am excited to combine this unique design with Ceratanium®, one of our most significant material innovations. The all-black execution is different from anything we have ever done before. It emphasises the chronograph’s mere shape, ensuring that nothing distracts the eye from its distinctive silhouette,” said Christian Knoop, Creative Director at IWC Schaffhausen.

Limited to 1,500 pieces, the Portugieser Chronograph Ceratanium® features a 41-millimetre case, crown and pushers crafted from Ceratanium®. Developed by IWC, this advanced material combines the lightness and robustness of titanium with a hardness and scratch-resistance similar to that of ceramic. Another characteristic of Ceratanium®, which is based on a special titanium alloy and fired at high temperatures in a kiln, is its distinctive, dark and metallic finish. The all-black design of the chronograph is further enhanced with a black dial, black appliques and black hands. The applied Arabic numerals, indices and quarter-second scale are discreet elevations against the background of the black dial. A black rubber strap with a square pattern complements the monolithic look of this watch. 

Robust and Reliable Chronograph Movement 

The Portugieser Chronograph Ceratanium® is powered by the IWC-manufactured 69355 calibre, a mechanical chronograph movement engineered with a focus on robustness, reliability and longevity. The column-wheel control mechanism for the chronograph function provides clearly defined phases in the switching sequence and offers distinct tactile feedback when the buttons are pressed. The movement features an automatic doublepawl winding system, which reliably builds up a power reserve of 46 hours in the mainspring.

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