Coach introduces “Live Your Story,” the brand’s Fall 2026 campaign celebrating how style and music enable self-expression and real-world connection. Building on Coach’s ongoing exploration of identity and personal narratives, the campaign moves from self-expression as an individual pursuit to connection as a collective experience, turning to music as a powerful expression of both individuality and community. “Live Your Story” introduces a new global cultural partnership with Spotify into the campaign as a core pillar and features five Coach global ambassadors, including four musicians with deep cultural resonance and combined global reach. The campaign spotlights Coach’s iconic Tabby bag, including five special-edition Tabbys inspired by the starring talent, and a new collection of concert ticket bag charms designed to invite personalisation and spark conversation. 

The Concept

“Live Your Story” was inspired by in-depth conversations with Gen Z consumers, who shared a desire to spend less time on screens and more time connecting in the real world—and a belief that music, particularly live music, can be a powerful conduit for self-expression and community. At the heart of the campaign is the idea that real connection requires courage: the vulnerability to show up as yourself, let yourself be seen and participate fully in moments unfolding in real time. In this way, “Live Your Story” brings Coach’s purpose, the Courage to Be Real, to life across campaign films, custom product, personalised playlists and in-person experiences around the globe.

“At Coach, we start with the people, not the category—listening closely to what matters to them and how they are navigating the world. In our conversations with Gen Z, we heard a powerful tension: they long to spend less time behind screens and connect more deeply in real life, but stepping out of digital comfort and into the vulnerability of being fully present takes courage,” said Joon Silverstein, Coach Chief Marketing Officer.

“Music is uniquely powerful in creating space for real connection. It is deeply personal—a soundtrack to identity and emotion—but it also creates a shared language that helps people find one another and feel they belong. ‘Live Your Story’ brings our purpose, the Courage to Be Real, to life by showing what can happen when people take that step together—when individual expression becomes shared experience.”

The Campaign

The four films anchoring the campaign each feature a different trailblazing musician with deep cultural resonance and a distinct sound. Beyond starring in the films, each artist contributes one of their own songs to the soundtrack—including a newly-released solo single from SOYEON—allowing their music and personal style to shape the story onscreen. The musicians include PinkPantheress, a new Coach global ambassador and British singer-songwriter and producer whose innovative sound and genre-defying production have made her one of music’s most exciting young artists. She is joined by returning global ambassadors: Korean singer-songwriter and producer SOYEON, Japanese singer-songwriter Lilas and breakthrough Chinese singer Shan Yichun.

As a narrative through-line, Oscar-nominated American actress Elle Fanning appears in every film, driving the story figuratively and literally. In a first for Coach, 12 Gen Z music lovers from around the world also appear in the film and stills—each has a personal story about the ways live music has changed their lives and their sense of self.

Directed by Emmy-nominated director Vincent Haycock, the four campaign films underscore the power of music and style to enable self-expression and connection in the moment. Elle Fanning appears as the driver of a bus on its way to a music festival. As the other cast members board and the featured musician’s song begins to draw them together, the passengers transform from isolated individuals, each absorbed in their own world, into a community united through style and music. 

Coach’s iconic Tabby bag also plays a starring role in “Live Your Story,” acting as a conversation starter that helps foster connection in the films and appearing across campaign content in key silhouettes. A special assortment of five Tabbys inspired by Elle Fanning, PinkPantheress, SOYEON, Lilas and Shan Yichun reflects each talent’s personal style. The bags are complemented by a new selection of concert ticket bag charms, designed to evoke keepsakes from live shows and invite customers to become part of the moment: collecting them, using them to personalise their bags, or sharing a set with a friend.

The Partners

“Live Your Story” reflects how Gen Z already moves through the world, using music and style to figure out who they are and connect with others. Coach champions the courage to explore and express who you are, while Spotify, one of the least regretted places young people spend time online, helps people discover music, artists and creators in ways they genuinely value. They’re bringing those worlds together through live experiences and on Spotify, including a bespoke “Live Your Story” hub on Spotify where fans can discover how courage shows up in their relationship with music, discover and share their personalised listening persona, and explore playlists shaped by their music tastes.

“This fall, Coach and Spotify come together in a first-of-its-kind global cultural partnership built around a clear insight: Gen Z doesn’t separate identity into categories,” said Silverstein. “What they wear, what they listen to and the communities they belong to are all part of the same personal story. Coach champions the courage to explore and express who you are, while Spotify shapes how people discover and engage with music, artists and creators. Together, we’re creating shared experiences at the intersection of music and style that bring people together and come alive through participation—as people shape them and make them their own.” 

As a global campaign rooted in cultural relevance, “Live Your Story” comes to life through partnerships tailored to the platforms and communities shaping culture in each market. In China, Coach is partnering with QQ Music, the country’s leading music streaming platform, to create a market-specific expression of the campaign through curated playlist integrations and original programming. Local storytelling will also extend the brand’s existing work with video-sharing platform Bilibili through a series of video podcast episodes featuring leading Gen Z creators discussing the power of music and style to foster self-expression and connection. 

“Spotify is where fans are engaged, not just passing through. Our partnership with Coach taps into that positive attention by giving fans real ways to connect across music, fashion and culture. These are the kind of integrated experiences that create meaningful impact for fans and brands alike,” said Brian Berner, Spotify’s VP of Advertising Partnerships.

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Situated on the hotel’s ground-floor boutique level, the space has been revisited in the brand’s signature rich green hues, metallic accents and tactile finishes, alongside bespoke design features created specifically for Le Bristol Paris.

Offering a bespoke shopping experience in the heart of Paris, with all the ease and discretion of a concierge service, guests will be able to discover a curated selection of Victoria Beckham ready-to-wear, belts, bags and shoes from Pre Autumn Winter 2026 and Autumn Winter 2026 in an intimate and exclusive setting.

A fixture of the Paris Fashion Week landscape, Le Bristol has long been synonymous with fashion and culture, while Paris itself holds particular significance for Victoria Beckham. It is where the brand presents its collections each season, and a city Victoria has often described as a second home. Against this backdrop, Le Bristol provided a natural setting for part of the House’s Autumn Winter 2026 editorial shoot, bringing Victoria Beckham’s contemporary design language into the timeless surroundings of the celebrated Parisian landmark.

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Cole Haan unveils Comfortable Anywhere, its fall 2026 global brand campaign starring Christian Slater and Jenny Slate.

Comfortable Anywhere builds on Cole Haan’s longstanding belief that looking good and feeling good should never be a trade-off. Christian’s understated cool and Jenny’s expressive wit bring two unique personalities to the campaign.

“We wanted Comfortable Anywhere to feel real. Not perfectly planned or overly polished,” said Krissie Millan, Chief Marketing Officer at Cole Haan. “Christian and Jenny bring a sense of humour to everyday moments that made them perfect for this campaign. They know how to keep things in perspective, which feels very Cole Haan.”

Shot in a day-in-the-life format, the films find Christian preparing for the arrival of dinner guests while Jenny faces a looming deadline. Christian takes a decidedly relaxed approach to hosting—and making homemade pasta for the first time—while Jenny searches for inspiration everywhere but her desk. Through it all, Cole Haan provides the comfort to keep moving through whatever the day brings.

Christian and Jenny wear the GrandPrø FlexCraft™ sneaker throughout the campaign, bringing Cole Haan’s FlexCraft™ technology to a sneaker for the first time. Originally developed for dress footwear, FlexCraft™ allows lightweight cushioning to take on the refined look of a traditional stacked-leather heel—bringing an element of classic shoemaking craft and polished comfort to a modern sneaker.

Additional fall hero styles include the ØriginalGrand SkyWeave™ Everarc worn by Christian—Cole Haan’s first performance runner, engineered with SkyWeave™ technology and FeatherFeel™ cushioning—and the GrandPrø Runner 2.0 worn by Jenny, an ultra-lightweight sneaker designed for all-day wear.

The featured styles are part of a broader fall wardrobe of sneakers, loafers, boots, handbags and accessories—all designed with the same idea in mind: looking pulled together shouldn’t come at the expense of feeling comfortable.

Comfortable Anywhere brings Cole Haan’s Feel What’s Possible™ philosophy to life: when you feel at ease with where you are, you’re more open to what comes next. With its centennial approaching in 2028, Cole Haan is building on nearly a century of craft while continuing to look ahead.

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Live throughout the month, the billboard celebrates the launch of the Fall 2026 collection Trailblazer, shot by Anthony Seklaoui and starring Apolline Rocco Fohrer, showcasing the Valient Lingerie Gown in Dark Periwinkle.

Fall 2026 channels confidence, strength and drive, drawing on stories of gamechangers who took risks and broke barriers. The collection balances utility and femininity, sculptural silhouettes, structured drill and relaxed wool suiting evoke sport, uniform and workwear influences before shifting into evening boudoir, with lace-trimmed tailoring, lingerie-inspired layering and corsetry detail. Accessories, including a reimagined ‘Cloud 91’ bag line, complete the collection’s confident 1920s-inflected glamour.

ZIMMERMANN channels a spirit of confidence, independence, joy and feminity.

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Canada Goose unveils its Fall/Winter 2026 collection, shaped by Creative Director, Haider Ackermann. Styled and directed by Ackermann, the campaign draws pieces from across the entire season and reflects his intention for it: to meet fall and winter not as something to endure, but with joy, optimism, and a sense of craft. It is a season built on materials and textures that tell a story and silhouettes that reward a second look.

The Canada Goose Fall/Winter 2026 collection arrives under Second Nature, the Fall and Winter chapter of the Natural Intelligence platform from Canada Goose. Second Nature is about the point where the season stops feeling foreign and starts feeling familiar, a familiarity earned through experience rather than study, year after year. It’s the belief that readiness is not learned, it is lived and it becomes second nature.

Fall and winter are universal, but the moments, rituals and experiences they inspire are uniquely individual. Dressing for fall feels very different in Madrid than it does in New York and both are valid expressions of the same shift. Second Nature embraces that individuality, positioning Canada Goose as the brand that understands how people truly meet the season: through instinct, ritual and the confidence that comes from repetition. The Canada Goose Fall/Winter 2026 collection answers that with greater breadth across categories, new silhouettes and thoughtful design, each piece grounded in the craftsmanship the brand is known for.

“Second Nature captures something we know to be true: confidence in the season doesn’t come from preparation alone, it comes from experience,” said Carrie Baker, President, Brand & Commercial. “The way people experience fall and winter is deeply personal and this collection reflects that reality. With greater breadth across categories, new silhouettes and thoughtful design, we’re giving our customers more ways to express their own relationship with the season and reinforcing our position as the brand that helps people embrace fall and winter on their own terms.”

Inside the Canada Goose Fall/Winter 2026 Collection

The Canada Goose Fall/Winter 2026 collection delivers the brand’s largest assortment of newness to date. The fleece styles are rooted in youthful energy, new colours and colour-blocking, while nostalgic graphics, plaids and prints run across knitwear, shirting, apparel and lightweight down. The collection blends the brand’s heritage with elevated street styling in collegiate-inspired palettes, alongside a considered assortment of knitwear, scarves, toques and footwear, while women’s transitional outerwear extends the season’s layering language.

Puffers and vests arrive later in the season with the Sterling and Fallon families, followed by Après-Ski and Holiday, which brings Western-inspired design into heavyweight down, fleece and apparel.

Faux Fur in the Canada Goose Fall/Winter 2026 Collection

Canada Goose remains fur-free. Crafted from recycled materials, including recycled polyester and post-consumer plastic bottles, the faux fur trims featured on select Fall/Winter 2026 styles — including the Aren, Shelburne and Louise Parkas — offer the look and feel of fur without the use of animal-derived materials. These faux fur trims reflect the brand’s ongoing commitment to innovative, thoughtful design.

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Marc Jacobs debuts The Swap, starring actor Rowan Blanchard and artist and actor Jemima Kirke. The Swap is the latest chapter in Question Marc, the brand’s storytelling series that bridges fashion, entertainment and culture, following its debut with the Pre-Fall 2026 campaign, The Scene.

Set moments after Marc Jacobs’ latest runway show, The Swap begins with an unexpected Scene Bag exchange that sets the two guests on intersecting paths across New York City. As each uncovers the contents of the other’s bag, assumptions become stories, chance encounters become turning points, and a simple mix-up evolves into an exploration of identity, perception and the ways we interpret one another. The campaign also features a cameo appearance by playwright and actor Jeremy O. Harris.

Building on the world introduced by The Scene, The Swap expands Question Marc as an evolving storytelling series where each chapter introduces new characters, perspectives and cultural moments. While The Scene explored the pursuit of visibility, The Swap shifts the focus to perception – examining how fashion shapes first impressions and the stories we create about one another. At the centre is The Scene Bag, continuing its role as catalyst that sets each story in motion.

“This project is imaginative, character-driven and fun. That’s what makes it feel so Marc Jacobs – it doesn’t take itself too seriously,” says Rowan Blanchard.

“A woman doesn’t carry her entire life in her bag, only the things she needs on the off chance that something happens. Just in case she falls into a hole, feels inspired or meets the love of her life. And for a New York woman, “just in case” is a regular occurrence. This campaign is a storybook homage to a New York woman and the ways she lives her day to day, about two opposite women looking for one another in a massive city. As native New Yorkers they’re able to find the common ground by paying attention to the details,” says Jemima Kirke.

With Question Marc, Marc Jacobs continues to build a new creative language where campaigns unfold as chapters, characters move between fashion and culture, and storytelling extends beyond a single launch moment. Additional episodes of The Swap will debut throughout the Fall season, continuing the story across social platforms.

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Kate Spade New York announced a new global licensing partnership with Movado Group, Inc., a leader in watch design, manufacturing and distribution. Movado Group will design, manufacture and distribute Kate Spade New York watches worldwide.

The partnership marks an exciting new chapter for the global lifestyle brand’s watch category, bringing Kate Spade New York’s signature design perspective to a thoughtfully crafted collection of modern timepieces – classics with a twist, balancing craft with a playful spirit through thoughtful function, intentional colour and unexpected details. The new watch collection launches in Spring 2027 and celebrates several of the brand’s most recognisable design codes, including the spade heart, scallop-edge detailing, and spade flower motif.

Designed to reflect the brand’s joyful spirit and feminine aesthetic, the collection features a range of shaped cases. Distinctive details such as crystal markers, mother-of-pearl dials, signature prints, dynamic textures and metallic accents create a versatile assortment that feels both timeless and modern. Strap styles will incorporate Kate Spade leather, further reflecting the brand’s heritage and commitment to thoughtful design.

The collection will be available globally through select department stores, specialty retailers and digital channels beginning Spring 2027.

“We are thrilled to partner with Movado Group as we enter this next chapter for Kate Spade watches,” said Charlotte Warshaw, Vice President, Americas Wholesale, Global Licensing & Collaborations, Kate Spade New York. “Movado Group’s proven expertise in building successful global watch businesses, combined with its commitment to quality, innovation and brand stewardship, makes them an ideal partner. Together, we look forward to creating collections that celebrate Kate Spade New York’s iconic aesthetic and deliver meaningful connections with consumers around the world.”

“We are honoured to partner with Kate Spade New York and bring the brand’s distinctive design language to the watch category,” said Allison Robbins, President, Licensed Brands & Commercial, Movado Group.                                                     

“From its playful sophistication to its instantly recognisable brand codes, Kate Spade offers a unique opportunity to create beautiful timepieces that resonate with consumers globally. We look forward to building a successful long-term partnership and supporting the continued growth of the brand.”

The partnership reflects both companies’ shared commitment to delivering thoughtfully designed products that blend style, quality, and innovation while expanding Kate Spade New York’s lifestyle offerings around the world.

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At the centre of Bella’s design is a charming heart-shaped silhouette, elevated by the brand’s celebrated knot closure, a hallmark detail that has become synonymous with the brand’s signature design language. The PS27 Bella Micro Minaudière offers a fresh interpretation of statement dressing for the season ahead.

True to Ahikoza’s belief that luxury lies not in scale but in intention, Bella is delicate in appearance yet bold in character. The bag demonstrates how exceptional design can transform even the smallest accessory into a meaningful statement. Its distinctive silhouette and impeccable detail invite wearers to embrace individuality, confidence and a sense of joy.

Available in a curated palette of vibrant summer hues, Bella is designed to complement every occasion, from sunlit afternoons to evening celebrations. Though compact in size, the micro minaudière is thoughtfully proportioned to carry life’s smallest, yet topline items, ensuring practicality without compromising style. This season, Ahikoza invites you to carry your heart on your sleeve and in your hand.

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Recently, Coach announces &Coach: an always-on content series co-created with Gen Z communities, creators and cultural voices. More than a campaign, &Coach represents a new model for luxury storytelling—a platform built through participation and shared authorship from the inside out.

Luxury has long sold aspiration through identity—asking consumers to step into a prescribed version of who they should become. Coach is building a different framework for a generation that wants to shape identity for themselves.

“With &Coach, we’re exploring a new model for how brands build relevance and participate in culture,” said Joon Silverstein, Chief Marketing Officer at Coach. “This generation doesn’t want to inherit a prescribed version of aspiration—they want to shape identity for themselves and they want to be part of the process. &Coach was built by bringing Gen Z creatives, cultural voices and hundreds of consumers into the work from day one. It’s a fundamentally different brief and it changes everything: the stories we tell, the voices we centre and how the platform evolves over time.”

Launching with voices including Charli xcx, Malala Yousafzai, Paige Bueckers, Toni Breidinger, PinkPantheress, Avantika, Iga Świątek and KiiiKiii, &Coach unfolds through social-first storytelling shaped by each participant’s own perspective, voice and sense of self.

At the centre of &Coach are intimate, emotionally resonant moments that feel deeply personal yet universally understood: the first big opportunity, the uncertainty before stepping into something new, the quiet confidence found in moments of transition and self-expression. Across every story, Coach bags appear not as a status symbols, but as companions that amplify confidence without defining it. Rather than centring a fixed campaign narrative, &Coach is designed to evolve over time through new voices, perspectives and culturally relevant moments that reflect the participatory, ever-evolving ways Gen Z navigates identity.

&Coach captures talent in unfiltered, lived-in moments that feel immediate, personal and culturally recognisable: Charli xcx reflecting quietly before stepping into a new musical era, Toni Breidinger navigating pressure in a male-dominated sport, and KiiiKiii preparing backstage before their first performance. In each instance, Coach bags are integrated naturally into each individual’s life—not as a symbol of status, but as an amplifier of confidence within moments of transition and self-expression.

“At Coach, we believe luxury should inspire confidence without conformity,” added Silverstein. “For this generation, self-expression is personal and constantly evolving. A Coach bag doesn’t define identity—it supports people through the moments that shape it.”

The Process

&Coach was built through a fundamentally different creative process with a community of Gen Z creative directors and cultural voices spanning art, fashion, film and digital culture, Embedding Gen Z collaborators directly into the platform’s development—from early cultural insighting and concept development to ongoing feedback loops with hundreds of Gen Z consumers globally — &Coach was designed from the inside out. 

Living across social platforms, including newly launched Instagram and TikTok accounts, @and.coach, the platform will continue to expand through new voices, community participation and culturally relevant moments over time, rethinking not only how campaigns are made, but who gets to author them.

&Coach builds on Coach’s broader purpose, the Courage to Be Real and reflects the brand’s continued commitment to self-expression, cultural collaboration and storytelling that moves at the speed of culture. Through shared experiences that feel both singular and universal, the platform reinforces Coach’s belief that identity is not fixed—it is continuously discovered, shaped and amplified through community.

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The scarf’s versatility — its capacity for adaptation and self-expression—is central to the vision, inviting wearers to shape it into varied, elegant forms. Its wrapping and fluid qualities inform key pieces, from sarong-style skirts to tops and dresses, as well as dynamic sets that balance drama with ease.

“This season, we became fascinated by the history of the scarf: its blend of lightness and boldness, and its role as one of the earliest fashion items, worn from antiquity through to the streets today. The collection channels that spirit of past and present, elegance and ease, bringing a spirit that is rich and storied, as well as sensual and fresh,” says Eliana Masgalos Duarte, Womenswear Design Lead at H&M.

The mood is euphoric: a vision of a summer full of fun, freedom and day-to-night adventures. Tones of sunrise and sunset burn and blaze across the collection. The colour story is rich of papaya, mango, kiwi and tangerine tones balanced by earthy terracotta and brown. Multicolour beading introduces playful rainbow accents, adding a tactile touch to straps and embellishments. Prints are bright with exotic flowers and vintage-style geometric patterns. The silhouette embraces movement. Maxi dresses billow around the body. Sarong skirts in layered prints can be worn with coordinating tops or styled independently with tanks and t-shirts, including a playful seahorse-print cropped version that summons the spirit of vacation. Trousers come with barrel legs or in an exaggerated balloon shape. Others are cut with a skirt overlay in a semi-sheer fabric that adds lightness and fluidity. Crochets tops and dresses add to the rich sense of craft defining the collection. Rippling knit dresses and skirts bring sculptural volume, while knit shorts that melt from orange to cream welcome sultry summer evenings.

The collection’s swimwear selection is chic and versatile. A sunset ombré swimsuit is a key piece. Bikini versions come in the same melting hues. Other styles are finished with refined chain-details or delicate beading. Presented in tones that echo the collection’s palette, the pieces are designed to be worn at the beach and beyond.

Shoes include a translucent jelly flip flop in a range of hues – a fresh take on a summer staple. Other styles reinterpret the silhouette as a kitten heel and wedge.

Beaded evening bags with long fringe reflect the tones of sea, sun and sand, while jewellery enhances the collection’s eclectic spirit. Shell-inspired earrings mirror sunset shades, and oversized bangles and chunky gold-tone chains add contrast and structure. Playful, nostalgic touches invite personal styling through layering and stacking.

Together, the collection captures a free-spirited mood shaped for travel, creativity and self-expression.

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