At the centre of Bella’s design is a charming heart-shaped silhouette, elevated by the brand’s celebrated knot closure, a hallmark detail that has become synonymous with the brand’s signature design language. The PS27 Bella Micro Minaudière offers a fresh interpretation of statement dressing for the season ahead.

True to Ahikoza’s belief that luxury lies not in scale but in intention, Bella is delicate in appearance yet bold in character. The bag demonstrates how exceptional design can transform even the smallest accessory into a meaningful statement. Its distinctive silhouette and impeccable detail invite wearers to embrace individuality, confidence and a sense of joy.

Available in a curated palette of vibrant summer hues, Bella is designed to complement every occasion, from sunlit afternoons to evening celebrations. Though compact in size, the micro minaudière is thoughtfully proportioned to carry life’s smallest, yet topline items, ensuring practicality without compromising style. This season, Ahikoza invites you to carry your heart on your sleeve and in your hand.

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Recently, Coach announces &Coach: an always-on content series co-created with Gen Z communities, creators and cultural voices. More than a campaign, &Coach represents a new model for luxury storytelling—a platform built through participation and shared authorship from the inside out.

Luxury has long sold aspiration through identity—asking consumers to step into a prescribed version of who they should become. Coach is building a different framework for a generation that wants to shape identity for themselves.

“With &Coach, we’re exploring a new model for how brands build relevance and participate in culture,” said Joon Silverstein, Chief Marketing Officer at Coach. “This generation doesn’t want to inherit a prescribed version of aspiration—they want to shape identity for themselves and they want to be part of the process. &Coach was built by bringing Gen Z creatives, cultural voices and hundreds of consumers into the work from day one. It’s a fundamentally different brief and it changes everything: the stories we tell, the voices we centre and how the platform evolves over time.”

Launching with voices including Charli xcx, Malala Yousafzai, Paige Bueckers, Toni Breidinger, PinkPantheress, Avantika, Iga Świątek and KiiiKiii, &Coach unfolds through social-first storytelling shaped by each participant’s own perspective, voice and sense of self.

At the centre of &Coach are intimate, emotionally resonant moments that feel deeply personal yet universally understood: the first big opportunity, the uncertainty before stepping into something new, the quiet confidence found in moments of transition and self-expression. Across every story, Coach bags appear not as a status symbols, but as companions that amplify confidence without defining it. Rather than centring a fixed campaign narrative, &Coach is designed to evolve over time through new voices, perspectives and culturally relevant moments that reflect the participatory, ever-evolving ways Gen Z navigates identity.

&Coach captures talent in unfiltered, lived-in moments that feel immediate, personal and culturally recognisable: Charli xcx reflecting quietly before stepping into a new musical era, Toni Breidinger navigating pressure in a male-dominated sport, and KiiiKiii preparing backstage before their first performance. In each instance, Coach bags are integrated naturally into each individual’s life—not as a symbol of status, but as an amplifier of confidence within moments of transition and self-expression.

“At Coach, we believe luxury should inspire confidence without conformity,” added Silverstein. “For this generation, self-expression is personal and constantly evolving. A Coach bag doesn’t define identity—it supports people through the moments that shape it.”

The Process

&Coach was built through a fundamentally different creative process with a community of Gen Z creative directors and cultural voices spanning art, fashion, film and digital culture, Embedding Gen Z collaborators directly into the platform’s development—from early cultural insighting and concept development to ongoing feedback loops with hundreds of Gen Z consumers globally — &Coach was designed from the inside out. 

Living across social platforms, including newly launched Instagram and TikTok accounts, @and.coach, the platform will continue to expand through new voices, community participation and culturally relevant moments over time, rethinking not only how campaigns are made, but who gets to author them.

&Coach builds on Coach’s broader purpose, the Courage to Be Real and reflects the brand’s continued commitment to self-expression, cultural collaboration and storytelling that moves at the speed of culture. Through shared experiences that feel both singular and universal, the platform reinforces Coach’s belief that identity is not fixed—it is continuously discovered, shaped and amplified through community.

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The scarf’s versatility — its capacity for adaptation and self-expression—is central to the vision, inviting wearers to shape it into varied, elegant forms. Its wrapping and fluid qualities inform key pieces, from sarong-style skirts to tops and dresses, as well as dynamic sets that balance drama with ease.

“This season, we became fascinated by the history of the scarf: its blend of lightness and boldness, and its role as one of the earliest fashion items, worn from antiquity through to the streets today. The collection channels that spirit of past and present, elegance and ease, bringing a spirit that is rich and storied, as well as sensual and fresh,” says Eliana Masgalos Duarte, Womenswear Design Lead at H&M.

The mood is euphoric: a vision of a summer full of fun, freedom and day-to-night adventures. Tones of sunrise and sunset burn and blaze across the collection. The colour story is rich of papaya, mango, kiwi and tangerine tones balanced by earthy terracotta and brown. Multicolour beading introduces playful rainbow accents, adding a tactile touch to straps and embellishments. Prints are bright with exotic flowers and vintage-style geometric patterns. The silhouette embraces movement. Maxi dresses billow around the body. Sarong skirts in layered prints can be worn with coordinating tops or styled independently with tanks and t-shirts, including a playful seahorse-print cropped version that summons the spirit of vacation. Trousers come with barrel legs or in an exaggerated balloon shape. Others are cut with a skirt overlay in a semi-sheer fabric that adds lightness and fluidity. Crochets tops and dresses add to the rich sense of craft defining the collection. Rippling knit dresses and skirts bring sculptural volume, while knit shorts that melt from orange to cream welcome sultry summer evenings.

The collection’s swimwear selection is chic and versatile. A sunset ombré swimsuit is a key piece. Bikini versions come in the same melting hues. Other styles are finished with refined chain-details or delicate beading. Presented in tones that echo the collection’s palette, the pieces are designed to be worn at the beach and beyond.

Shoes include a translucent jelly flip flop in a range of hues – a fresh take on a summer staple. Other styles reinterpret the silhouette as a kitten heel and wedge.

Beaded evening bags with long fringe reflect the tones of sea, sun and sand, while jewellery enhances the collection’s eclectic spirit. Shell-inspired earrings mirror sunset shades, and oversized bangles and chunky gold-tone chains add contrast and structure. Playful, nostalgic touches invite personal styling through layering and stacking.

Together, the collection captures a free-spirited mood shaped for travel, creativity and self-expression.

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Quanzhou was one of the world’s largest ports along the historic Maritime Silk Road, particularly in ancient China’s Song Dynasty (960-1279) and Yuan Dynasty (1271-1368). “Quanzhou: Emporium of the World in Song-Yuan China” was inscribed on the World Heritage List in July 2021.

Within this world heritage city, 22 heritage sites, such as Kaiyuan Temple and Luoyang Bridge, weave together the bustling memories of the “largest port in the East” in the period of Song and Yuan dynasties. Based on that legacy, the city has emerged as a premier destination of cultural and tourism industry with total tourist arrivals reaching 112 million in 2025.

By leveraging its unique advantages, Quanzhou has set up a working group dedicated to integrating its profound cultural heritage with the development of the city’s fashion industry so as to propel its transformation from a manufacturing city to a fashion city.

Quanzhou boasts a cluster of 13,000 textile, garment and footwear enterprises, with its 2025 industrial output surpassing 700 billion yuan. The city has nurtured numerous leading brands including Anta, Xtep, Septwolves, 361°, and Peak. Building on that, Quanzhou has become an important landmark of Chinese fashion manufacturing landscape.

From the largest port in the East in Song and Yuan dynasties, to the rise of modern industrial clusters worth hundreds of billions of yuan, Quanzhou has shaped its fashion identity with its industrial confidence. By forging a synergy of world cultural heritage and modern trends, the city has embarked on a high-quality development path that empowers industries with fashion and connects the world through trade.

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Ricardé Paris’s rapid rise in brand equity is particularly evident within the 20-to-30-year-old demographic. This trend-setting audience has adopted Ricardé Paris as a staple, signalling a significant cultural shift away from loud branding and toward the structured, 1950s-inspired Parisian silhouettes that define the French brand’s aesthetic.

The popularity of Ricardé Paris has necessitated a rapid scale-up of its artisanal production to meet global demand. Currently, Ricardé Paris is seeing peak interest across three key categories: Executive work bags, travel totes and souvenir collections which commemorate Parisien moments.

“Ricardé Paris is no longer just a label; it’s a movement,” stated the brand spokesperson. “Our growth reflects a generation of consumers who prioritise the longevity of the object. A shift toward pieces that accompany the owner through every chapter of their life, supporting the unique path toward their dreams.”

Ricardé Paris has distinguished itself through a highly diversified product architecture that addresses the full spectrum of the luxury consumer’s day-to-day existence. The brand’s portfolio bridges the gap between functional executive portfolio bags and leisure-focused artisanal accessories. This ‘purpose-built’ approach ensures that every bag serves as a functional milestone in the owner’s life. By prioritising the enduring quality of each piece, Ricardé Paris is successfully capturing the growing ‘Investment Luxury’ segment, where products are expected to provide both emotional resonance and enduring utility.

Ricardé Paris has confirmed plans to scale its global footprint through strategic international design collaborations. Most notably, the brand is preparing for the highly anticipated debut of its first physical flagship boutique in the heart of Paris. This space will be designed to serve as an immersive touchpoint for the brand’s growing global clientele, offering a sensory experience and to accommodate the uncharacteristically high demand for the French brand.

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Marc Jacobs unveils a new creative chapter with its Pre-Fall 2026 campaign, written by and starring acclaimed actress, producer and screenwriter Rachel Sennott. Titled The Scene, the campaign arrives as a scripted micro-drama merging fashion, film, and entertainment, signalling an evolution in the brand’s visual storytelling while debuting The Scene Bag, the season’s standout accessory.

Set against the streets of Manhattan, The Scene follows Sennott through a chaotic, comedic day as she navigates her way to an invitation to the Met Gala. The city acts as both backdrop and energy source, with fleeting moments captured through the lens of The Scene Bag, positioning it as a constant companion and observer of modern life.

“This campaign is about all the chaotic, ridiculous, and funny moments that make you feel seen or completely invisible,” says Rachel Sennott. “I wanted to capture that energy through storytelling that feels true to how we live now. The collection reflects that same spirit with pieces that move with you and let you show up however you want.”

The campaign features cameo appearances from Francesca Scorsese, Morgan Maher, True Whitaker and Sandra Bernhard, bringing humour and irreverence to a cast that reflects the layered personalities that define the Marc Jacobs brand.

Designed to be noticed, The Scene Bag is offered in three sizes and colourways. Featuring signature hardware, a sculptural silhouette, and the J Marc logo, the bag is built to turn heads and command presence. The collection also introduces new colourways of The Tote Bag and The Snapshot.
The Scene is the first installment in an ongoing series of scripted micro-dramas that will unfold episodically on Marc Jacobs social channels. The narratives highlight how everyone is seeking to be seen and visibility is power.

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Li Xiaoyan, winner of the China Fashion Design Golden Top Award, joined hands with Lingnan ICH brand Tangxian Xiangyunsha to present “Seeds – Born for Beauty”. Centered on national ICH fabric Xiangyunsha, the collection integrated time-honoured plant dyeing and sun-curing crafts with modern tailoring, endowing the classic fabric with nostalgic charm and futuristic fashion vitality, and interpreting the core of sustainable fashion.

Yan Fangni, Guangdong Textile and Apparel ICH Promotion Ambassador, brought her brand AMBRE DU SUD with “A Letter from Intangible Cultural Heritage to Spring”. Using premium fabrics like Song brocade, Yun brocade and heavy silk, she drew inspiration from spring nature, creating poetic Oriental ready-to-wear with smooth lines, integrating ICH techniques into daily fashion.

Zhao Yakun, one of China’s Top Ten Designers, displayed her brand JOOOYS, innovatively interpreting Chaozhou embroidery and bead embroidery. She combined tech-inspired fabrics with delicate handcraft decorations, using sharp silhouettes and rich textures to create minimalist yet elegant high-end couture with a global vision, showcasing the unique charm of Oriental luxury.

Against One Heung Kong’s upscale artistic backdrop, the show blended light-shadow art, exquisite fabrics, precise tailoring and Oriental aesthetics, presenting a stunning audio-visual feast that fully demonstrated Chinese fashion’s cultural confidence and original design strength. The Guangdong Fashion Week Organising Committee officially awarded One Heung Kong as “Strategic Partner of Guangdong Fashion Week – Future Living Art Landmark”, marking the project’s transformation from a temporary venue to a year-round hub for Chinese original design, realising the strategic leap from “one-week show to year-round spectacle”.

The in-depth strategic cooperation between Guangdong Fashion Week and One Heung Kong achieves the integration of the fashion industry, artistic space, high-end lifestyle and international platform. Relying on its world-class artistic setting and premium resources, One Heung Kong built a top-tier platform for the fashion week’s exhibitions and exchanges, offering a more textured global stage for original design. In return, Guangdong Fashion Week injected cutting-edge fashion content and industrial influence into One Heung Kong, realising mutual empowerment and win-win cooperation. Based on long-term partnership, both sides will jointly build a regular, high-end international fashion release base, boosting Chinese original design to go global and accelerating Guangzhou’s construction as an international fashion capital.

Looking forward, One Heung Kong will deepen cooperation with Guangdong Fashion Week, expand fashion and art influence to lead industrial trends, and join hands with the Chinese fashion industry to embrace the global stage. Taking originality as the soul, ICH as the charm and innovation as the drive, the 2026 Guangdong Fashion Week Spring Session writes a new chapter for the high-quality development of the Greater Bay Area fashion industry, letting the world witness the dazzling radiance of Chinese fashion.

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Global superstar and style icon Normani announces the second drop of NORMANI, her fashion collection exclusively available on SHEIN, marking the next chapter in her “refinement era.” The highly anticipated Spring/Summer 2026 release deepens the connection between her music and evolving personal style through elevated essentials designed for everyday confidence.

Following the success of her debut collection in November of 2025, the second drop expands on the original blend of elevated essentials, bold silhouettes, and confidence-driven design. Much like her music, the pieces strike a balance of soft and edgy, bold and refined. A natural extension of Normani’s effortless energy, the collection explores rich textures and unexpected styling moments, delivering power, passion and poise.

Normani has immersed herself in the design process, working closely with SHEIN every step of the way. From setting the mood of the collection to ensuring every detail executes her vision, the result is a lineup of pieces unmistakably true to her style; refined and authentically her.

“Each collection unlocks a new level of creativity for me,” says Normani. “I want my fans to feel that same sense of empowerment when wearing these pieces, because anything is possible when you feel and look your best. I’m especially excited about this drop. SHEIN really empowered me to make this collection a reflection of myself and my music.”

Designed for the spring/summer season and intended to be worn from day to night, this drop was built on versatile, mix-and-match styling. From sexy lace pieces styled with tailored leather pants to fuzzy skirts styled with soft knits, each item empowers personal expression, no matter the aesthetic or level of refinement.

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Inspired by 1930s secret society the elusive Night Climbers of Cambridge, KENT&CURWEN looks to the style of Whipplesnaith – the ‘Butterfly Collector’, author and ringleader of this cult nocturnal sport, and the pen name adopted by Noel H. Symington – and celebrates seeing things from another perspective.

The courageous Night Climbers set their own rules; changemakers, rebels, defiant in the face of a revered establishment which they adopted as their hallowed playground in the shadows. With it emerged a sense of belonging to something, a playful attitude that riffs on the set codes – an approach embodied by KENT&CURWEN since the brand’s inception in 1926 and still today as it marks its centenary.

For Autumn/Winter 2026, KENT&CURWEN explores this viewpoint in codes of British dressing, with a colour palette that emerges from midnight blue and black through muted taupes and autumnal browns, uniform greys and soft pastels, punctuated with an array of bolder shades of collegiate reds, bright lilacs and burnt oranges.

Unexpected takes on traditional British outerwear and slim silhouetted suiting sit alongside whimsical volumes and deconstructed knits. The classic trench is reimagined in patent finishes, soft shaping and high-collared capes. Playful accessories and delicate corsage detailing intermix with identifiable house embroidered insignias.

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At the centre of the second campaign is rapper and singer Hyunjin, whose sense of style and stage presence bring a fresh perspective on GUESS’ long-standing ethos of being young, timeless and adventurous.

“Hyunjin embodies the energy and free-spirited attitude of today’s generation. This campaign brings a fresh sensibility to GUESS’ denim heritage and marks the beginning of new momentum as we enter the brand’s next chapter,” said Paul Marciano, Co-founder and Chief Creative Officer of Guess?, Inc.

A standout element of the project is its Korea-led creative design approach, developed exclusively with Hyunjin in mind. The campaign direction shapes both design and styling, drawing from his distinct character and stage presence. Denim-driven looks anchor the visuals, reflecting his individuality while signalling the brand’s evolving direction.

Stripped down to the classic white T-shirt and denim, Hyunjin’s presence creates a powerful take on effortless styling, accessorised with confidence. From wide-leg silhouettes and bootcut denim fits, the styling mixes shirts, hoodies, and ringer tees and brings a re-energised visual identity for the brand.

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