Burberry announced that it will be dropping its long-awaited non-fungible token (NFT) collection in collaboration with Mythical Games’ Blankos Block Party, marking this release as the first digital item to be released as part of Burberry’s B Series, a series of limited-edition product drops which combines moments of inspiration and discovery.
Adorned with Burberry’s new TB Summer Monogram and inspired by the brand’s Animal Kingdom house code, the limited- edition, urberry Blanko – a shark named Sharky B – is an NFT that will available for purchase by players to upgrade within the Blankos Block Party marketplace.
(Photo Courtesy: Burberry / Mythical Games)
As part of this collection, Burberry will also be launching its own branded in-game NFT accessories inclusive of a jetpack, armbands and pool shoes, which players can apply to any Blanko they own.
“Gaming is a unique space for us to test and learn and trial digital innovations that embody our values and celebrate creativity amongst our communities,” commented Rod Manley, Burberry Chief Marketing Officer.
“Partnering with Mythical Games feels like a natural next step, going beyond our in-house games by bringing the Burberry universe into an established environment. It has been fantastic to work so closely with Mythical Games to bring this new customer experience to life.”
(Photo Courtesy: Burberry / Mythical Games)
The limited-edition Burberry Blanko will be available for in-game purchase to all Blankos Block Party players worldwide starting August 11th.