BLACKPINK member and solo artist, ROSÉ has been named as the new global ambassador of Tiffany & Co., making her official debut in the role for the luxury accessory brand’s 2021 Tiffany HardWear digital campaign.
“I’ve always loved wearing Tiffany jewellery. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me,” gushes the native Australian star. “I am very honoured and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it.”
Based on a 1971 bracelet from The Tiffany Archive and having debuted in 2017, the collection encapsulates the edge and energy of the Big Apple itself, New York City.
Known for her bold personality and modern style influence, the stunning star and fashionista was someone Tiffany felt wholly embodied the attitude and identity of the collection with its gauge links and bold designs that play with tension, proportion and balance.
The campaign makes its global debut across Tiffany’s channels on April 23.
Source: Tiffany & Co.