The viral travel brand onboards actor Tyriq Withers as the fresh new face for its first male celebrity-led campaign.
Leading travel brand BÉIS is bringing its flair and functionality to the men’s market with The Pro Collection, launching January 21. Known for its game-changing rollers and weekenders, the brand is redefining high-performance design and reliability with a five-piece gear collection built tough so every man can travel like a pro.
The Pro Collection is built around the idea that great performance doesn’t call attention to itself but simply shows up when you need it. Designed for global travel and everyday motion alike, it anticipates real-world needs with durable materials, smart systems and restrained design. Each piece is engineered to remove friction before it arises, solving problems quietly and confidently so movement feels effortless, even when travel doesn’t.
The campaign stars actor Tyriq Withers, a rising force in film and television whose trajectory reflects the spirit of The Pro Collection. Withers brings a grounded confidence and adaptability that translates seamlessly to modern travel. As one of Hollywood’s most compelling new faces, he represents a new era of capability and momentum, making him a natural partner for BÉIS as it introduces its most performance-driven collection to date.
The Pro Collection introduces all-new silhouettes, including The Pro Rolling Duffle Check In, The Pro Rolling Backpack, The Pro Travel Backpack, The Pro Travel Sling and The Camera Gear Insert. Each piece is crafted from ultra-tough Ballistic Nylon, a new material for BÉIS, engineered for exceptional abrasion resistance and long-term durability. Designed with premium utility in mind, the collection delivers smart organisation and a minimalist, rugged aesthetic. Available in Flame, Khaki and Black, The Pro Collection represents BÉIS’s strongest styles to date in a compact, highly functional lineup.
- The Pro Rolling Duffle Check In – BÉIS’s first hybrid bag combines a rugged hardshell base to protect essentials with an expandable soft top for extra packing.
- The Pro Rolling Backpack – Roll it or carry it, this versatile carry-on features stowaway wheels and backpack straps, with large interior pockets and a padded laptop sleeve.
- The Pro Travel Backpack – Lightweight with thoughtful organisation, with a dedicated back tech compartment, various interior pockets and a comfort-first design.
- The Pro Travel Sling – A hands-free staple featuring a hidden back pocket for secure storage, a fleece-lined front pocket for tech or sunglasses, and interior dividers.
- The Camera Gear Insert – A padded organiser that keeps camera bodies, lenses and accessories safe and sorted with removable velcro dividers.