Maybelline Reunites Lacey Chabert & Dustin Milligan in New 5-Part Microdrama: “Maybe This Christmas”
A playful twist on the classic holiday romance that spotlights Maybelline’s cult-favourite Instant Eraser Concealer. Maybelline New York, the number one makeup brand in the world, is kicking off the holiday season with the debut of "Maybe This Christmas," a new...
Khloé Kardashian Releases Her Second Fragrance with Luxe Brands
Global icon and entrepreneur Khloé Kardashian, in partnership with Luxe Brands, continues to solidify her growing fragrance empire with the introduction of her second fragrance: Almost Always. Almost Always explores the essence of Khloé's core values of love and...
Luxury Fragrance House, MIND GAMES Expands the Soulmate Collection with Selfridges Exclusives
The two bold fragrances will debut worldwide at MindGamesFragrance.com and as an in-store exclusive across Selfridges. Luxury fragrance house MIND GAMES expands its Soulmate Collection with two new fragrances, Playmate and Check Please. These new scents will be...
Ariana Grande Debuts Two Wicked-Inspired Fragrances
Ahead of the cinematic conclusion to last year’s global cultural sensation Wicked, Academy Award-nominated and Grammy-winning global sensation Ariana Grande unveils two limited-edition fragrances, Glinda Bubbly Pink and Elphaba Enchanted, on October 1 in partnership...
Miley Cyrus Reimagines Iconic Maybelline New York Jingle as She Becomes Global Face of the Brand
The cultural icon brings her voice, vision, and bold energy to a new era of beauty—ushering in a powerful remix of Maybelline's most legendary sound. Maybelline New York, the number one makeup brand in the world, proudly welcomes multi-platinum recording artist and...
YSL Beauty Champions the Next Generation of Scent, Sport and Style
YSL Beauty celebrates three-time All-NBA First Team, and reigning NBA MVP and Finals MVP, Shai Gilgeous-Alexander, as a U.S. Voice for the new iteration of MYSLF: MYSLF ABSOLU. An embodiment of modern, multi-dimensional athleticism-meets-iconicity, Shai is a dynamic...
Valentino Beauty Reopens Studio 54™ to Celebrate the Born in Roma 2025 Rendez-Vous Limited Editions
On September 10th, Valentino Beauty will breathe new life into the legendary original Studio 54™, with an unprecedented revival of its iconic nightlife legacy. For one night only, beauty and fashion insiders, cultural shifters, emerging creatives, Friends of the...
Paul Mitchell Names Paris Hilton as Global Ambassador in Bold New Brand Collaboration
Two iconic names unite in a trendsetting, style-slaying, year-long beauty takeover. Legendary hair care brand Paul Mitchell is proud to announce the appointment of Paris Hilton–entrepreneur, global icon and philanthropist–as its new Global Ambassador. This...
Clarins Announces the Official Launch of Multi-Active Glow Serum Campaign Featuring the Nader Sisters
Clarins, Europe's #1 prestige skincare brand, officially announced the launch of the Clarins Multi-Active Glow Serum Campaign, a breakthrough bi-phase serum with Stabilised Vitamin C and AHA, featuring the Nader Sisters, Brooks, Mary Holland, Grace Ann and Sarah Jane....
Sephora’s ‘Perfect Shade’ Campaign Redefines Beauty Standards Across Asia
Sephora has launched 'The Perfect Shade For You,' a major new campaign across Asia Pacific that sets out to redefine beauty standards by championing individuality, authenticity and inclusivity. Building on Sephora's global brand signature, 'We Belong to...