Azuki, the web3 anime brand built with its community at the centre, is partnering with Swiss watchmaker H. Moser & Cie. On a new series of luxury watches inspired by the Azuki Elementals NFT collection. Azuki has reinvented digital identity through blending streetwear, anime and tech into a community-powered movement. H. Moser & Cie. Strips timekeeping down to its essence, only subverting codes with irony and elegance. Together, they tell the story of the Elementals’ four domains by bridging horological legacy and decentralised creativity.
The Elements of Time series includes 4 exclusive Pioneer Tourbillons, each representing one of the elemental domains – Fire, Earth, Water and Lightning – alongside 4 Pioneer Centre Seconds references (each of them limited to 24 pieces). Each dial is engraved with a unique guilloché motif, evoking elemental textures of waves, flames, tremors, and electric pulses, sculpted by light and shadow. The dials capture texture and depth, echoing the meticulous detailing of Azuki’s world through H. Moser & Cie.’s precision craftsmanship.
“The Azuki community was born around our shared values of storytelling, creativity and quality,” said Alex “Zagabond” Xu, CEO of Azuki Labs. “Working with H. Moser & Cie. is an opportunity to express this ethos through a new lens, one that celebrates craftsmanship, culture and long-term value.”
“We’re always looking to push creative boundaries in ways that still reflect who we are as a brand,” said Bertrand Meylan, Co-owner of H. Moser & Cie. and CEO of MELB Luxe Subsidiaries. “Collaborating with Azuki is a chance to explore a way of storytelling that speaks to a generation that values individuality, creativity and culture.”
The 1916 Company played a key role in bringing this collaboration to life, bridging communities across collecting, craft and digital culture. The global retailer will welcome collectors for in-person delivery of the limited-edition timepieces at its showrooms and lounges worldwide.