Galvin Watch Company’s second collection combines high-quality Japanese Miyota movement with guilloché dials honouring the blazing Aurelia Borealis in six magnificent colours
Loimu crowdfunding campaign reached its funding goal in 6 minutes and raised over AU$42,000 in the first day, backed by 110 watch enthusiasts around the world
Galvin Watch Company (GWC), the first female-founded micro watch company in Australia, returned for its second round of crowdfunding to launch GWC’s next collection of meticulously crafted mechanical watches with luminous detailing powered by Japanese movement.
The Kickstarter campaign began on Saturday 5 March 2022 to bring the Loimu Collection to watch enthusiasts at a price of AU$679 later this year – with major discounts for early bird orders.
During the first day of the month-long campaign, GWC raised over AU$42,000 with the help of 110 backers around the world. The Loimu Collection reached its funding goal in 6 minutes.
Loimu: Carry the blaze of the Northern Lights
Every carefully designed detail of the Loimu Collection comes together to achieve a beautifully versatile mechanical watch suited for any occasion, inspired by one of nature’s greatest masterpieces, Aurelia Borealis.
The Loimu Collection comes in six uniquely glistening colours named after the spectrum of colours the Northern Lights are famed for. The guilloché pattern, an artistic craft dating back to the 18th century, creates a vibrantly engraved surface to make the Loimu dial come alive.
The glowing technology of Swiss SuperLuminova C3 keeps Loimu’s watch hands, hour markers and the crown shining brightly after dark, chosen for its quality and reputation as one of the most
effective luminous substances in the market.
Loimu watches come with an adjustable, interchangeable stainless-steel bracelet. For GWC fans who own the original Alku watch, its leather straps are compatible with the Loimu range.
The case diameter is 38mm, a subtle size for both genders. GWC watches are not gender-specific, designed to suit everyone’s wrist. For advanced durability in most conditions, Loimu watches are water-resistant to a depth of 100 meters (10ATM) with a screwed down crown.
Deals for early orders
The Loimu Kickstarter campaign began on 5 March 2022 with spectacular deals for early-bird orders. The Collection will land on the GWC website from August-September 2022.
Early campaign backers enjoy discounted prices starting from AU$349, nearly 50% off retail price with more discounts and incentives to follow.
Watchmaker’s promise: Personal quality checks with two-year warranty
Galvin Watch Company offers a two-year international warranty for the Loimu Collection and each watch is regulated and quality control tested by the founder.
As a professional watchmaker with ten years’ experience at the world’s most prestigious watch brands, Susan Galvin takes great pride in personally guaranteeing the quality of every GWC watch.
“Having a watchmaker as the brand owner cuts out the middle person between the customer and potential repair work. I perform all watch repairs for Australia and the US myself. For the remaining countries, any repairs are completed by reputable watchmakers I have either worked or studied with,” Galvin confirms.
“As I check every time piece personally before sending it to the customer, the quality is ensured from the start.”
Design excellence that doesn’t miss a tick
A long career at prestigious watch companies in the UK and Australia has given Susan Galvin the expertise to understand how the fine details of a mechanical watch culminate into a unique timepiece.
“Years repairing and enhancing all types of watch brands taught me how to combine design with machinery to create a watch that catches the eye but is comfortable and durable enough for everyday use,” the founder notes.
The combination of meticulous design with affordable quality brought GWC global success with the Alku Collection, with 261 backers around the world raising more than AU$120,000 in total. Running a global watch company since then has offered Susan Galvin many lessons to bring into her new line.
“In most aspects the Loimu watches are more complex than my first collection. I have chosen more and bolder colours alongside intricate design elements to create a unique collection I am so thrilled to bring to watch enthusiasts all over the world. Loimu feels like a true evolution.”
“Although I’ve introduced new features, such as the guilloché finish and date window in the dial, some aspects I’ve kept. I’m using Miyota’s premium range of movement again, as I was very pleased with how it has lasted the test of time with next to zero under warranty repairs since the launch of Alku in 2020.”
“The ‘Loimu’ name translates to ‘blaze’ in Finnish, paying homage to my heritage. My childhood was spent in Northern Finland, world-famous for its displays of remarkable colour in its night skies. Being away from home during the pandemic made me miss the uniquely beautiful and bare nature of Finland, something I wanted to bring into my next watch design.”