PUMA has tapped British superstar Dua Lipa for a 90’s inspired, four-piece capsule of apparel and footwear dubbed “Flutur” after the Albanian word for ‘butterfly’ leading up to the full collection’s release next year. The capsule marks the pair’s first product collaboration and is highlighted with an iridescent butterfly that glows as the centrepiece of the capsule.
The motif can be found on easy-to-wear silhouettes including black and white baby tees, as well as a black oversized hoodie. The real star of the PUMA x Dua Lipa “Flutur” capsule is the triple-black leather rendition of the brand’s Mayze, a personal favourite of the star. The Mayze Flutur boasts a stacked midsole, zig-zag stitching on the formstip, Dua Lipa’s signature logo on both the tongue and the insole, in addition to two lace options.
(Source: PUMA)
“For me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphosis, over this past year the butterfly has become especially symbolic and meaningful to me,” said the singer-songwriter.
The PUMA x Dua Lipa ‘Flutur’ capsule will see an international release on December 18th on PUMA.com, with details of their upcoming collection dropping next year to be announced.