White Castle has enlisted the help of PUMA create a collection of sneakers and clothing honouring the fast food establishment’s 100th birthday. The collection features two Slider-esque styles boasting White Castle’s familiar blue-and-white colour palette with striking blue and orange accents of the classic PUMA Suede and the Future Rider, silhouettes. The White Castle x PUMA collection also includes a hoodie, shorts, and various co-branded graphic T-shirts.
(Photo Courtesy: White Castle)
White Castle has also partnered with Funko to create a vinyl figurine of a Slider in the classic White Castle box dubbed the “Pop! White Castle Slider”, and is part of Funko’s “Foodies” line which features other popular food brands.
(Photo Courtesy: White Castle)
(Photo Courtesy: White Castle)
White Castle will be working with a host of other brands throughout the year to develop more White Castle inspired merchandise, including Brandgenuity and American skateboard-lifestyle company DGK to launch late this summer.
The White Castle x PUMA collection will available from June 25th at PUMA.com, PUMA’s flagship stores and online at the Foot Locker, Champs, Footaction and Eastbay. An additional PUMA x White Castle collection will be released this later this fall.
Source: White Castle