DIESEL Fragrances announces actress and award-winning performer Dove Cameron as the new Global Ambassador for ONLY DESIRE, opening a bold new chapter as the first feminine fragrance launched under the creative direction of Glenn Martens.
Dove Cameron embodies the essence of modern femininity—bold, emotional and unapologetic. Having evolved from a Disney star into a formidable cultural force, her magnetic presence has captivated a global audience. Following her appearances on the 2025 Radical Optimism tour with Dua Lipa, Dove is currently preparing for her own highly anticipated worldwide tour in summer 2026. A trusted voice among Gen Z with over 74 million followers, she represents a generation that prizes emotional honesty and fearless self-expression.
Today, Diesel Fragrance is thrilled to have her embody Only Desire: a declaration that a woman’s wants and needs are rights to be claimed. Dove’s journey with the brand comes to life through a surreal campaign film directed by Amber Grace Johnson and shot by Harley Weir, depicting a confident protagonist moving through a world of sculptural orchids toward the “throne of desire.”
This launch marks a new Diesel era, captured in the manifesto: “My Desire. My Power.” It celebrates feminine desire not as an impulse to be suppressed, but as a transformative, definitive energy for the contemporary woman.