The luxury fashion landscape in Malaysia is about to change forever. Clarissima, the country’s pioneering high-end fashion rental brand, is delighted to unveil the grand opening of its very first showroom at Plaza Damas, Sri Hartamas. The launch event heralds a distinguished new era in sustainable fashion, where elegance meets environmental consciousness.
Clarissima Launch Event 2025
In conjunction with the showroom opening, Clarissima hosted an exclusive launch event at its new showroom in Plaza Damas, Sri Hartamas on 21 June 2025. Thoughtfully curated to embody the brand’s philosophy of elegance with purpose and style with sustainability, the evening featured guest speeches, a ceremonial ribbon-cutting, networking opportunities, and immersive brand experiences that brought Clarissima’s vision to life.
Transforming Aspirations into Lifestyle
More than just a launch, this event marked the beginning of a movement, transforming luxury fashion rental from a niche concept into an aspirational and accessible lifestyle. Designed to spark conversation and desire, the event successfully unveiled the brand’s pioneering approach empowering modern consumers to wear, enjoy, and return designer fashion with ease. Clarissima brings you the first and only luxury fashion rental showroom in Malaysia, open daily from 10:30 AM to 8:00 PM, no appointment required.
A Deeper Commitment: Clarissima’s Corporate Social Responsibility Programme and Mission
Clarissima isn’t just a brand, it’s a mission. The company champions circular fashion, encouraging mindful consumption over fast fashion. Every rental helps reduce fashion waste and extends the lifecycle of premium garments.
Through its sustainability initiative “Rent. Flaunt. Rewild.”, Clarissima partners with APE Malaysia to plant one tree in Sabah’s endangered forests for every three dresses rented, restoring nature one outfit at a time.
Further driving positive change, Clarissima collaborates with MamaJo Launderette, a certified Green Technology partner, ensuring all garments are cleaned using eco-friendly processes. Packaging is either reusable or recyclable, and materials are locally and responsibly sourced.
Beyond fashion, Clarissima is investing in education and community transformation. In partnership with Zero Waste Malaysia, the brand conducts webinars and workshops to spark dialogues on sustainable style, featuring thought leaders, influencers and transformative voices.
Join the Movement
From June to October 2025, Clarissima will continue its awareness campaign to engage the public, promote sustainable fashion, and attract conscious fashion lovers across the country.